{"id":1340,"date":"2025-03-25T12:04:44","date_gmt":"2025-03-25T03:04:44","guid":{"rendered":"https:\/\/cro-co.biz-samurai.com\/?p=1340"},"modified":"2025-03-25T12:04:44","modified_gmt":"2025-03-25T03:04:44","slug":"imp","status":"publish","type":"post","link":"https:\/\/cro-co.co.jp\/media\/contents-marketing\/imp\/","title":{"rendered":"\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff08IMP\uff09\u3068\u306f\uff1f\u610f\u5473\u3084PV\u3068\u306e\u9055\u3044\u30fb\u30ab\u30a6\u30f3\u30c8\u65b9\u6cd5\u3092\u89e3\u8aac\u300d"},"content":{"rendered":"\n

Web\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3067\u4f7f\u7528\u3055\u308c\u308b\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff08IMP\uff09\u300d\u3001\u3053\u306e\u8a00\u8449\u304c\u793a\u3059\u610f\u5473\u3068\u91cd\u8981\u6027\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u304b\u3002\u5e83\u544a\u306e\u8868\u793a\u56de\u6570\u3092\u793a\u3059\u3053\u306e\u57fa\u672c\u6307\u6a19\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u6e2c\u5b9a\u306e\u51fa\u767a\u70b9\u3067\u3042\u308a\u3001\u65bd\u7b56\u306e\u7acb\u6848\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n

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\n
\"\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff08IMP\uff09\u3068\u306f\"<\/figure><\/div>\n\n\n

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SNS<\/td>\u30e6\u30fc\u30b6\u30fc\u306e\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u306b\u6295\u7a3f\u3084\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570<\/td><\/tr>
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\n
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CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3092\u7b97\u51fa\u3059\u308b<\/strong><\/h3>\n\n\n\n

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CTR\uff08\uff05\uff09\uff1d\u30af\u30ea\u30c3\u30af\u6570\u00f7\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u00d7100<\/p>\n\n\n\n

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    \n
  • \u30ea\u30fc\u30c1\u6570\uff08\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u6570\uff09<\/li>\n\n\n\n
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    \n
    \"\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u30ab\u30a6\u30f3\u30c8\u65b9\u6cd5\"<\/figure><\/div>\n\n\n

    \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u65b9\u6cd5\u306b\u306f\u3001\u4e3b\u306b\u300c\u30ea\u30af\u30a8\u30b9\u30c8\u30d9\u30fc\u30b9\u300d\u3068\u300cOTS\u30d9\u30fc\u30b9\u300d\u306e2\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u306b\u7570\u306a\u308b\u7279\u5fb4\u3068\u7cbe\u5ea6\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30ea\u30af\u30a8\u30b9\u30c8\u30d9\u30fc\u30b9\u306b\u3088\u308b\u30ab\u30a6\u30f3\u30c8<\/strong><\/h3>\n\n\n\n

    \u30ea\u30af\u30a8\u30b9\u30c8\u30d9\u30fc\u30b9\u306f\u3001\u5e83\u544a\u914d\u4fe1\u306e\u969b\u306b\u30a2\u30c9\u30b5\u30fc\u30d0\u30fc\uff08\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308bWeb\u30b5\u30fc\u30d0\u30fc\uff09\u3078\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u56de\u6570\u3092\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u3053\u306e\u624b\u6cd5\u306f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u9ece\u660e\u671f\u304b\u3089\u63a1\u7528\u3055\u308c\u3066\u304d\u305f\u5f93\u6765\u578b\u306e\u6e2c\u5b9a\u65b9\u5f0f\u3067\u3001\u591a\u304f\u306e\u30a2\u30c9\u30b5\u30fc\u30d0\u30fc\u30b7\u30b9\u30c6\u30e0\u3067\u6a19\u6e96\u7684\u306b\u5b9f\u88c5\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

    \u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u30da\u30fc\u30b8\u304c\u8aad\u307f\u8fbc\u307e\u308c\u308b\u3068\u3001\u30d6\u30e9\u30a6\u30b6\u306f\u81ea\u52d5\u7684\u306b\u30a2\u30c9\u30b5\u30fc\u30d0\u30fc\u306b\u5e83\u544a\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002\u3053\u306e\u9001\u4fe1\u3055\u308c\u305f\u30ea\u30af\u30a8\u30b9\u30c8\u306e\u6570\u3092\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u306e\u8868\u793a\u56de\u6570\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u304c\u30ea\u30af\u30a8\u30b9\u30c8\u30d9\u30fc\u30b9\u306e\u57fa\u672c\u7684\u306a\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n

    OTS\u30d9\u30fc\u30b9\uff08\u8996\u8a8d\u53ef\u80fd\u6027\uff09\u306b\u3088\u308b\u30ab\u30a6\u30f3\u30c8<\/strong><\/h3>\n\n\n\n

    OTS\uff08Opportunity To See\uff09\u30d9\u30fc\u30b9\u306f\u3001\u30ea\u30af\u30a8\u30b9\u30c8\u30d9\u30fc\u30b9\u306e\u9650\u754c\u3092\u514b\u670d\u3059\u308b\u305f\u3081\u306b\u958b\u767a\u3055\u308c\u305f\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u30ab\u30a6\u30f3\u30c8\u65b9\u6cd5\u3067\u3059\u3002\u5358\u306a\u308b\u30ea\u30af\u30a8\u30b9\u30c8\u6570\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306b\u5e83\u544a\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u753b\u9762\u4e0a\u306b\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

    \u3053\u306e\u65b9\u6cd5\u3067\u306f\u3001\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5185\u306b1\u00d71\u30d4\u30af\u30bb\u30eb\u306e\u5c0f\u3055\u306a\u900f\u660e\u753b\u50cf\uff08\u300c\u30d3\u30fc\u30b3\u30f3\u300d\u3068\u547c\u3070\u308c\u308b\uff09\u3092\u57cb\u3081\u8fbc\u307f\u307e\u3059\u3002\u5e83\u544a\u304c\u5b9f\u969b\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u753b\u9762\u306b\u8868\u793a\u3055\u308c\u308b\u3068\u3001\u3053\u306e\u30d3\u30fc\u30b3\u30f3\u3082\u540c\u6642\u306b\u8868\u793a\u3055\u308c\u3066\u30ea\u30af\u30a8\u30b9\u30c8\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u3053\u306e\u30d3\u30fc\u30b3\u30f3\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u56de\u6570\u3092\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u5b9f\u969b\u306b\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u3092\u3088\u308a\u6b63\u78ba\u306b\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

    \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u4ed6\u306e\u6307\u6a19\u3068\u306e\u9055\u3044<\/strong><\/h2>\n\n\n
    \n
    \"\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u4ed6\u306e\u6307\u6a19\u3068\u306e\u9055\u3044\"<\/figure><\/div>\n\n\n

    \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3082\u57fa\u672c\u7684\u306a\u6307\u6a19\u3067\u3059\u304c\u3001\u4ed6\u306b\u3082PV\u3001\u30ea\u30fc\u30c1\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001CTR\u3001CVR\u306a\u3069\u95a2\u9023\u3059\u308b\u91cd\u8981\u306a\u6307\u6a19\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u3092\u3088\u308a\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    PV(\u30da\u30fc\u30b8\u30d3\u30e5\u30fc)<\/strong><\/h3>\n\n\n\n

    \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068PV\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09\u306f\u3001\u3069\u3061\u3089\u3082\u8868\u793a\u56de\u6570\u3092\u6e2c\u5b9a\u3059\u308b\u6307\u6a19\u3067\u3059\u304c\u3001\u5bfe\u8c61\u304c\u7570\u306a\u308a\u307e\u3059\u3002PV\u306f\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u305f\u56de\u6570\u3092\u793a\u3059\u306e\u306b\u5bfe\u3057\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    \u3053\u306e\u9055\u3044\u304c\u3082\u3063\u3068\u3082\u9855\u8457\u306b\u73fe\u308c\u308b\u306e\u306f\u30011\u3064\u306eWeb\u30da\u30fc\u30b8\u306b\u8907\u6570\u306e\u5e83\u544a\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u3042\u308bWeb\u30da\u30fc\u30b8\u306b\u5e83\u544a\u304c2\u3064\u8868\u793a\u3055\u308c\u305f\u30b1\u30fc\u30b9\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u305d\u306e\u30da\u30fc\u30b8\u30921\u56de\u8a2a\u554f\u3059\u308b\u3068\u3001PV\u306f1\u30ab\u30a6\u30f3\u30c8\u3067\u3059\u304c\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f2\u30ab\u30a6\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

    \u307e\u305f\u3001PV\u306e\u30ab\u30a6\u30f3\u30c8\u306fWeb\u30b5\u30fc\u30d0\u30fc\u306b\u3088\u3063\u3066\u884c\u308f\u308c\u307e\u3059\u304c\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u30a2\u30c9\u30b5\u30fc\u30d0\u30fc\u304c\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u3068\u3044\u3046\u6280\u8853\u7684\u306a\u9055\u3044\u3082\u3042\u308a\u307e\u3059\u3002\u4e21\u8005\u306e\u95a2\u4fc2\u306f\u4ee5\u4e0b\u306e\u5f0f\u3067\u8868\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

      \n
    • \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3 = PV \u00d7 1\u30da\u30fc\u30b8\u3042\u305f\u308a\u306e\u5e83\u544a\u63b2\u8f09\u6570<\/li>\n<\/ul>\n\n\n\n

      \u3053\u306e\u95a2\u4fc2\u6027\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u306e\u9732\u51fa\u6a5f\u4f1a\u3092\u3088\u308a\u6b63\u78ba\u306b\u4e88\u6e2c\u30fb\u8a08\u753b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

      \u30ea\u30fc\u30c1<\/strong><\/h3>\n\n\n\n

      \u30ea\u30fc\u30c1\uff08Reach\uff09\u306f\u3001Web\u5e83\u544a\u3084\u6295\u7a3f\u304c\u8868\u793a\u3055\u308c\u305f\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u300c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u300d\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001\u30ea\u30fc\u30c1\u306f\u300c\u8868\u793a\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u300d\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

      \u3053\u306e\u9055\u3044\u306f\u6b21\u306e\u3088\u3046\u306a\u5177\u4f53\u4f8b\u3067\u7406\u89e3\u3067\u304d\u307e\u3059\u3002\u4e00\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u540c\u3058\u5e83\u544a\u30923\u56de\u898b\u305f\u5834\u5408\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f3\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u304c\u3001\u30ea\u30fc\u30c1\u306f1\u30ab\u30a6\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001100\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u54041\u56de\u305a\u3064\u5e83\u544a\u3092\u898b\u305f\u5834\u5408\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f100\u3001\u30ea\u30fc\u30c1\u3082100\u3068\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

      \u4e21\u8005\u306e\u95a2\u4fc2\u6027\u306f\u4ee5\u4e0b\u306e\u5f0f\u3067\u8868\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

        \n
      • \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3 = \u30ea\u30fc\u30c1\u6570 \u00d7 \u4e00\u4eba\u3042\u305f\u308a\u306e\u5e83\u544a\u8868\u793a\u6570<\/li>\n<\/ul>\n\n\n\n

        \u30ea\u30fc\u30c1\u3068\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u4f75\u305b\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u304c\u3069\u308c\u3060\u3051\u306e\u4eba\u306b\u5c4a\u3044\u3066\u3044\u308b\u304b\uff08\u30ea\u30fc\u30c1\uff09\u3001\u305d\u3057\u3066\u5e73\u5747\u3057\u3066\u4f55\u56de\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u304b\uff08\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\uff09\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u306f\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u00f7\u30ea\u30fc\u30c1\u300d\u3067\u7b97\u51fa\u3067\u304d\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n

        \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/strong><\/h3>\n\n\n\n

        \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u8868\u793a\u3055\u308c\u305fWeb\u5e83\u544a\u3084\u6295\u7a3f\u306b\u5bfe\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u304c\u8d77\u3053\u3057\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u7dcf\u6570\u3092\u6307\u3057\u307e\u3059\u3002\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u300c\u898b\u3089\u308c\u305f\u56de\u6570\u300d\u3092\u793a\u3059\u306e\u306b\u5bfe\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u300c\u53cd\u5fdc\u304c\u3042\u3063\u305f\u56de\u6570\u300d\u3092\u793a\u3059\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

        SNS\u3067\u306e\u5177\u4f53\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u884c\u52d5\u3068\u3057\u3066\u306f\u3001\u300c\u3044\u3044\u306d\uff01\u300d\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u3001\u30b3\u30e1\u30f3\u30c8\u306e\u6295\u7a3f\u3001\u6295\u7a3f\u306e\u30b7\u30a7\u30a2\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5358\u306b\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u305f\u3060\u3051\u3067\u306a\u304f\u3001\u4f55\u3089\u304b\u306e\u5f62\u3067\u53cd\u5fdc\u3057\u305f\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

        \u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\uff08\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6570\u00f7\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u00d7100\uff09\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u308c\u3060\u3051\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u5f15\u304f\u3053\u3068\u304c\u3067\u304d\u305f\u304b\u3092\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3084\u95a2\u9023\u6027\u304c\u9ad8\u3044\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

        CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<\/strong><\/h3>\n\n\n\n

        CTR\uff08Click Through Rate\uff1a\u30af\u30ea\u30c3\u30af\u7387\uff09\u306f\u3001\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\uff09\u306b\u5bfe\u3057\u3066\u3001\u5b9f\u969b\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570\u306e\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u5e83\u544a\u306e\u9b45\u529b\u5ea6\u3084\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n

        CTR\u306f\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

          \n
        • CTR\uff08\uff05\uff09= \u30af\u30ea\u30c3\u30af\u6570 \u00f7 \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570 \u00d7 100<\/li>\n<\/ul>\n\n\n\n

          \u305f\u3068\u3048\u3070\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u304c10,000\u56de\u3067\u3001\u30af\u30ea\u30c3\u30af\u6570\u304c200\u56de\u3060\u3063\u305f\u5834\u5408\u3001CTR\u306f2\uff05\uff08200\u00f710,000\u00d7100\uff09\u3068\u306a\u308a\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u3001CTR\u304c\u9ad8\u3044\u307b\u3069\u3001\u5e83\u544a\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u8a34\u6c42\u5185\u5bb9\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u5f15\u3044\u3066\u3044\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

          CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/strong><\/h3>\n\n\n\n

          CVR\uff08Conversion Rate\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u306f\u3001\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u3001\u5b9f\u969b\u306b\u8cfc\u5165\u3084\u7533\u3057\u8fbc\u307f\u306a\u3069\u306e\u76ee\u7684\u306e\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3092\u5b8c\u4e86\u3057\u305f\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n

          CVR\u306f\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

            \n
          • CVR\uff08\uff05\uff09= \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570 \u00f7 \u30af\u30ea\u30c3\u30af\u6570 \u00d7 100<\/li>\n<\/ul>\n\n\n\n

            \u305f\u3068\u3048\u3070\u3001\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u6570\u304c1,000\u56de\u3067\u3001\u305d\u3053\u304b\u3089\u5b9f\u969b\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c30\u4eba\u3060\u3063\u305f\u5834\u5408\u3001CVR\u306f3\uff05\uff0830\u00f71,000\u00d7100\uff09\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

            \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304b\u3089CVR\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u4e00\u90e8\u3068\u3057\u3066\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u307e\u305a\u5e83\u544a\u3092\u898b\u3066\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\u3001\u8208\u5473\u3092\u6301\u3066\u3070\u30af\u30ea\u30c3\u30af\u3057\uff08CTR\uff09\u3001\u3055\u3089\u306b\u9b45\u529b\u3092\u611f\u3058\u308c\u3070\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308a\u307e\u3059\uff08CVR\uff09\u3002<\/p>\n\n\n\n

            \u3053\u306e\u3088\u3046\u306b\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u6700\u7d42\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u30d5\u30a1\u30cd\u30eb\u306e\u5165\u308a\u53e3\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u307e\u3059\u304c\u3001CVR\u306f\u30d5\u30a1\u30cd\u30eb\u306e\u51fa\u53e3\u306b\u3042\u305f\u308b\u91cd\u8981\u306a\u6210\u679c\u6307\u6a19\u3067\u3059\u3002\u4e21\u6307\u6a19\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u5168\u4f53\u306e\u52b9\u679c\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

            \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u5897\u3084\u3059\u65b9\u6cd5<\/strong><\/h2>\n\n\n
            \n
            \"\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u5897\u3084\u3059\u65b9\u6cd5\"<\/figure><\/div>\n\n\n

            \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u52b9\u679c\u7684\u306b\u884c\u3046\u306b\u306f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff08IMP\uff09\u6570\u3092\u5897\u3084\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u9069\u5207\u306a\u6226\u7565\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u9650\u3089\u308c\u305f\u4e88\u7b97\u3067\u3082\u6700\u5927\u9650\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u52b9\u679c\u3092\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

            \u30ad\u30fc\u30ef\u30fc\u30c9\u30fb\u5e83\u544a\u4e88\u7b97\u3068\u306e\u6700\u9069\u5316<\/strong><\/h3>\n\n\n\n

            \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u65b9\u6cd5\u3068\u3057\u3066\u3001\u5e83\u544a\u4e88\u7b97\u306e\u5897\u984d\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5358\u7d14\u306b\u4e88\u7b97\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306f\u52b9\u7387\u7684\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002\u9650\u3089\u308c\u305f\u4e88\u7b97\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u3068\u4e88\u7b97\u914d\u5206\u306e\u6700\u9069\u5316\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n

            \u7af6\u5408\u306e\u5c11\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6bd4\u8f03\u7684\u4f4e\u30b3\u30b9\u30c8\u3067\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u8868\u793a\u3092\u72d9\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u4e3b\u8981\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u52a0\u3048\u3066\u3001\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u3088\u308a\u5177\u4f53\u7684\u3067\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u306f\u5c11\u306a\u3044\u304c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u50be\u5411\u306b\u3042\u308b\u8907\u5408\u30ad\u30fc\u30ef\u30fc\u30c9\uff09\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3092\u5897\u3084\u305b\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

            \u5e83\u544a\u30e9\u30f3\u30af\u3092\u4e0a\u3052\u308b\u5de5\u592b<\/h3>\n\n\n\n

            \u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u3067\u306f\u3001\u5e83\u544a\u306e\u8868\u793a\u9806\u4f4d\u304c\u300c\u5e83\u544a\u30e9\u30f3\u30af\u300d\uff08Google\uff09\u3084\u300c\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u30e9\u30f3\u30af\u300d\uff08Yahoo!\uff09\u306b\u3088\u3063\u3066\u6c7a\u5b9a\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u5e83\u544a\u30e9\u30f3\u30af\u3092\u4e0a\u3052\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u3067\u3088\u308a\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

            \u5e83\u544a\u30e9\u30f3\u30af\u306f\u3001\u5165\u672d\u5358\u4fa1\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u5e83\u544a\u306e\u8cea\u3082\u8a55\u4fa1\u5bfe\u8c61\u3068\u306a\u308a\u307e\u3059\u3002Google\u5e83\u544a\u306e\u5834\u5408\u3001\u63a8\u5b9a\u30af\u30ea\u30c3\u30af\u7387\u3001\u5e83\u544a\u6587\u3068\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u95a2\u9023\u6027\u3001\u9077\u79fb\u5148\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3068\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u95a2\u9023\u6027\u306a\u3069\u304c\u5e83\u544a\u30e9\u30f3\u30af\u3092\u69cb\u6210\u3059\u308b\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/strong>\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u7dcf\u5408\u7684\u306b\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5fc5\u305a\u3057\u3082\u9ad8\u3044\u5165\u672d\u5358\u4fa1\u3092\u8a2d\u5b9a\u3057\u306a\u304f\u3066\u3082\u3001\u4e0a\u4f4d\u8868\u793a\u3092\u7372\u5f97\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

            \u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30de\u30c3\u30c1\u3057\u305f\u914d\u4fe1\u8a2d\u5b9a<\/strong><\/h3>\n\n\n\n

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