{"id":1656,"date":"2025-04-17T13:57:56","date_gmt":"2025-04-17T04:57:56","guid":{"rendered":"https:\/\/cro-co.biz-samurai.com\/?p=1656"},"modified":"2025-06-05T17:56:32","modified_gmt":"2025-06-05T08:56:32","slug":"content-marketing-ope","status":"publish","type":"post","link":"https:\/\/cro-co.co.jp\/media\/contents-marketing\/content-marketing-ope\/","title":{"rendered":"\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u904b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\uff01\u624b\u9806\u3084\u30c4\u30fc\u30eb\u3082\u7d39\u4ecb"},"content":{"rendered":"\n

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\nhttps:\/\/cro-co.biz-samurai.com\/contents-marketing\/advertising\/\n<\/div><\/figure>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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\n
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\nhttps:\/\/cro-co.biz-samurai.com\/contents-marketing\/hw-to-start\/\n<\/div><\/figure>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u3067\u306f\u3001\u5e74\u9f62\u3001\u6027\u5225\u3001\u8077\u696d\u306a\u3069\u306e\u57fa\u672c\u60c5\u5831\u3060\u3051\u3067\u306a\u304f\u3001\u4fa1\u5024\u89b3\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3001\u60c5\u5831\u53ce\u96c6\u306e\u65b9\u6cd5\u306a\u3069\u3082\u8a73\u7d30\u306b\u5b9a\u7fa9\u3057\u307e\u3059\u3002<\/strong>\u305f\u3068\u3048\u3070\u3001\u300c30\u4ee3\u5973\u6027\u3001\u65e2\u5a5a\u3001\u5b50\u80b2\u3066\u4e2d\u3001\u7f8e\u5bb9\u306b\u95a2\u5fc3\u304c\u9ad8\u3044\u300d\u3068\u3044\u3046\u3060\u3051\u3067\u306a\u304f\u3001\u300cInstagram\u7d4c\u7531\u3067\u60c5\u5831\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u300d\u300c\u81ea\u7136\u6d3e\u5fd7\u5411\u3067\u74b0\u5883\u306b\u914d\u616e\u3057\u305f\u88fd\u54c1\u3092\u597d\u3080\u300d\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u7279\u5fb4\u307e\u3067\u843d\u3068\u3057\u8fbc\u307f\u307e\u3059\u3002<\/p>\n\n\n\n

\u30da\u30eb\u30bd\u30ca\u304c\u660e\u78ba\u306b\u306a\u308b\u3068\u3001\u300c\u3053\u306e\u4eba\u306b\u3068\u3063\u3066\u672c\u5f53\u306b\u4fa1\u5024\u306e\u3042\u308b\u60c5\u5831\u306f\u4f55\u304b\u300d\u3068\u3044\u3046\u8996\u70b9\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u7684\u78ba\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u767a\u4fe1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u4f5c\u6210<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u7d4c\u3066\u8cfc\u5165\u306b\u81f3\u308b\u306e\u304b\u3001\u305d\u306e\u9053\u7b4b\u3092\u53ef\u8996\u5316\u3057\u305f\u3082\u306e\u304c\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u300d\u3067\u3059\u3002\u8a8d\u77e5\u3001\u8208\u5473\u3001\u691c\u8a0e\u3001\u8cfc\u5165\u3001\u518d\u8cfc\u5165\u3068\u3044\u3063\u305f\u5404\u6bb5\u968e\u3067\u3001\u9867\u5ba2\u304c\u4f55\u3092\u8003\u3048\u3001\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u53d6\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u4f5c\u6210\u3067\u306f\u3001\u307e\u305a\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u300c\u8a8d\u77e5\u300d\u300c\u60c5\u5831\u53ce\u96c6\u300d\u300c\u6bd4\u8f03\u691c\u8a0e\u300d\u300c\u8cfc\u5165\u300d\u306a\u3069\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5206\u3051\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u9867\u5ba2\u304c\u62b1\u304f\u8981\u671b\u3084\u7591\u554f\u3001\u8ab2\u984c\u3092\u60f3\u5b9a\u3057\u3001\u89e3\u6c7a\u306b\u5411\u3051\u3066\u53d6\u308b\u884c\u52d5\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a2d\u8a08\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

\u81ea\u793e\u306e\u90fd\u5408\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u8996\u70b9\u306b\u7acb\u3063\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u7406\u60f3\u7684\u3067\u3059\u3002\u307e\u305f\u3001\u534a\u5e74\u301c1\u5e74\u7a0b\u5ea6\u3067\u5b9a\u671f\u7684\u306a\u898b\u76f4\u3057\u3082\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\nhttps:\/\/cro-co.biz-samurai.com\/contents-marketing\/challenges\/\n<\/div><\/figure>\n\n\n\n

KGI\u30fbKPI\u306e\u6307\u6a19\u8a2d\u8a08<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u6307\u6a19\u8a2d\u5b9a\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u6700\u7d42\u76ee\u6a19\u3067\u3042\u308b\u300cKGI\uff08Key Goal Indicator\uff09\u300d\u3068\u3001\u305d\u306e\u9054\u6210\u5ea6\u3092\u6e2c\u308b\u305f\u3081\u306e\u4e2d\u9593\u6307\u6a19\u300cKPI\uff08Key Performance Indicator\uff09\u300d\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

KGI\u306f\u3001\u300c\u5e74\u9593\u58f2\u4e0a30%\u5897\u52a0\u300d\u300c\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u65701,000\u4ef6\u300d\u306a\u3069\u3001\u4e8b\u696d\u76ee\u6a19\u3068\u9023\u52d5\u3057\u305f\u5927\u304d\u306a\u76ee\u6a19\u3067\u3059\u3002\u4e00\u65b9\u3001KPI\u306fKGI\u9054\u6210\u306b\u5411\u3051\u305f\u4e2d\u9593\u76ee\u6a19\u3067\u3001\u300c\u56db\u534a\u671f\u3054\u3068\u306e\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u657010%\u5897\u52a0\u300d\u300c\u30e1\u30eb\u30de\u30ac\u767b\u9332\u8005\u6570\u6708100\u540d\u5897\u52a0\u300d\u306a\u3069\u3001\u3088\u308a\u7d30\u5206\u5316\u3055\u308c\u305f\u6307\u6a19\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n

\u52b9\u679c\u7684\u306aKPI\u8a2d\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u6307\u6a19\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u3059\u3002\u8a8d\u77e5\u6bb5\u968e\u3067\u306fPV\u6570\u3084SNS\u3067\u306e\u30ea\u30fc\u30c1\u6570\u3001\u691c\u8a0e\u6bb5\u968e\u3067\u306f\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3084\u554f\u3044\u5408\u308f\u305b\u6570\u306a\u3069\u3001\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u9069\u5207\u306a\u6307\u6a19\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3069\u306e\u6bb5\u968e\u3067\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u304c\u751f\u3058\u3066\u3044\u308b\u306e\u304b\u3092\u7279\u5b9a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\nhttps:\/\/cro-co.biz-samurai.com\/contents-marketing\/kpi\/\n<\/div><\/figure>\n\n\n\n

\u904b\u7528\u4f53\u5236\u306e\u69cb\u7bc9<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

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\u793e\u5185\u30ea\u30bd\u30fc\u30b9\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30b3\u30a2\u696d\u52d9\u306b\u96c6\u4e2d\u3057\u3001\u5c02\u9580\u6027\u304c\u6c42\u3081\u3089\u308c\u308b\u90e8\u5206\u306f\u5916\u90e8\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u6d3b\u7528\u3059\u308b\u3068\u3044\u3046\u9078\u629e\u80a2\u3082\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

SEO\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u691c\u7d22\u3057\u305d\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4e2d\u5fc3\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a2d\u8a08\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

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\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08\u3067\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u81ea\u7136\u306b\u76db\u308a\u8fbc\u307f\u3064\u3064\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7591\u554f\u3084\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u5177\u4f53\u7684\u306a\u89e3\u6c7a\u7b56\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3092\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002<\/strong>\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8a70\u3081\u8fbc\u307f\u3088\u308a\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u4fa1\u5024\u3042\u308b\u60c5\u5831\u63d0\u4f9b\u3092\u512a\u5148\u3059\u308b\u3053\u3068\u304c\u3001\u7d50\u679c\u7684\u306bSEO\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3068\u914d\u4fe1<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

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\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3067\u306f\u3001\u307e\u305a\u69cb\u6210\uff08\u30a2\u30a6\u30c8\u30e9\u30a4\u30f3\uff09\u3092\u4f5c\u6210\u3057\u3001\u5168\u4f53\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u30e9\u30a4\u30f3\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/strong>\u305d\u306e\u5f8c\u3001\u672c\u6587\u57f7\u7b46\u3001\u753b\u50cf\u30fb\u56f3\u8868\u306e\u633f\u5165\u3001\u6821\u6b63\u3068\u3044\u3063\u305f\u5de5\u7a0b\u3092\u7d4c\u3066\u5b8c\u6210\u3055\u305b\u307e\u3059\u3002\u793e\u5185\u3067\u5236\u4f5c\u3059\u308b\u5834\u5408\u306f\u4e00\u8cab\u3057\u305f\u30c8\u30fc\u30f3\u3084\u54c1\u8cea\u3092\u4fdd\u3064\u305f\u3081\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u3001\u5916\u90e8\u306b\u4f9d\u983c\u3059\u308b\u5834\u5408\u306f\u8a73\u7d30\u306a\u6307\u793a\u66f8\u3092\u7528\u610f\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u629e\u3082\u91cd\u8981\u3067\u3059\u3002\u81ea\u793e\u30d6\u30ed\u30b0\u3001SNS\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3001YouTube\u3001\u5916\u90e8\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3001\u591a\u69d8\u306a\u30c1\u30e3\u30cd\u30eb\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30da\u30eb\u30bd\u30ca\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u57fa\u3065\u3044\u3066\u6700\u9069\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/strong>\u307e\u305f\u3001\u4e00\u3064\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u5c55\u958b\u3059\u308b\u300c\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u300d\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u306e\u5185\u5bb9\u3092Twitter\u3067\u8981\u7d04\u3057\u3066\u6295\u7a3f\u3057\u3001\u8a73\u7d30\u8a18\u4e8b\u3078\u8a98\u5c0e\u3059\u308b\u3068\u3044\u3063\u305f\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n

\nhttps:\/\/cro-co.biz-samurai.com\/contents-marketing\/sns\/\n<\/div><\/figure>\n\n\n\n

\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

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\u52b9\u679c\u6e2c\u5b9a\u306b\u306f\u3001Google Analytics\u3084Google Search Console\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002\u30a2\u30af\u30bb\u30b9\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306a\u3069\u306e\u5b9a\u91cf\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3084\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9\u306a\u3069\u306e\u5b9a\u6027\u30c7\u30fc\u30bf\u3082\u91cd\u8981\u306a\u5224\u65ad\u6750\u6599\u3068\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

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PDCA\u30b5\u30a4\u30af\u30eb\uff08Plan-Do-Check-Action\uff09\u3092\u56de\u3057\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3068\u52b9\u679c\u306f\u7d99\u7d9a\u7684\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002\u3053\u306e\u904e\u7a0b\u3067\u5f97\u3089\u308c\u305f\u77e5\u898b\u3092\u6b21\u56de\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306b\u6d3b\u304b\u3057\u3001\u30b9\u30d1\u30a4\u30e9\u30eb\u30a2\u30c3\u30d7\u3092\u56f3\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\nhttps:\/\/cro-co.biz-samurai.com\/contents-marketing\/conversion\/\n<\/div><\/figure>\n\n\n\n

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\n
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SEO\u3092\u610f\u8b58\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u591a\u304f\u3001\u304b\u3064\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3068\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u3076\u3053\u3068\u3067\u3001\u8cea\u306e\u9ad8\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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