{"id":1746,"date":"2025-04-25T09:29:44","date_gmt":"2025-04-25T00:29:44","guid":{"rendered":"https:\/\/cro-co.biz-samurai.com\/?p=1746"},"modified":"2025-04-25T09:29:44","modified_gmt":"2025-04-25T00:29:44","slug":"what-is-6w2h","status":"publish","type":"post","link":"https:\/\/cro-co.co.jp\/media\/contents-marketing\/what-is-6w2h\/","title":{"rendered":"6W2H\u3068\u306f\uff1f5W1H\u3068\u306e\u9055\u3044\u3084\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"\n

\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u306b\u304a\u3044\u3066\u8a08\u753b\u3092\u7acb\u3066\u305f\u308a\u60c5\u5831\u3092\u6574\u7406\u3057\u305f\u308a\u3059\u308b\u969b\u306b\u3001\u8ab0\u3082\u304c\u4e00\u5ea6\u306f\u8033\u306b\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u300c5W1H\u300d\u3002\u3057\u304b\u3057\u3001\u3088\u308a\u8a73\u7d30\u306a\u5206\u6790\u3084\u8a08\u753b\u7acb\u6848\u306b\u5f79\u7acb\u3064\u300c6W2H\u300d\u3068\u3044\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u3054\u5b58\u77e5\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n

\u672c\u8a18\u4e8b\u3067\u306f\u30016W2H\u306e\u57fa\u672c\u6982\u5ff5\u304b\u3089\u5b9f\u8df5\u7684\u306a\u6d3b\u7528\u6cd5\u307e\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u4f01\u753b\u7acb\u6848\u306b\u643a\u308f\u308b\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u306b\u5411\u3051\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

6W2H\u3068\u306f\uff1f<\/strong><\/h2>\n\n\n
\n
\"6W2H\u3068\u306f\uff1f\"<\/figure><\/div>\n\n\n

6W2H\u306f\u30015W1H\u3092\u3055\u3089\u306b\u767a\u5c55\u3055\u305b\u305f\u60c5\u5831\u6574\u7406\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u30026\u3064\u306eW\uff08When\u3001Where\u3001Who\u3001Whom\u3001What\u3001Why\uff09\u30682\u3064\u306eH\uff08How\u3001How much\uff09\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u73fe\u5834\u3067\u60c5\u5831\u3092\u6f0f\u308c\u306a\u304f\u6574\u7406\u3057\u3001\u4f1d\u9054\u3059\u308b\u305f\u3081\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

5W1H\u304c\u57fa\u672c\u7684\u306a\u60c5\u5831\u4f1d\u9054\u306e\u67a0\u7d44\u307f\u3068\u3057\u3066\u5229\u7528\u3055\u308c\u3066\u304d\u305f\u306e\u306b\u5bfe\u3057\u30016W2H\u306f\u3088\u308a\u8907\u96d1\u306a\u30d3\u30b8\u30cd\u30b9\u72b6\u6cc1\u3084\u8a08\u753b\u7acb\u6848\u306b\u304a\u3044\u3066\u6709\u52b9\u3067\u3059\u3002\u7279\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9818\u57df\u3084\u30d3\u30b8\u30cd\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u3001\u3088\u308a\u7cbe\u7dfb\u306a\u5206\u6790\u3084\u8a08\u753b\u304c\u5fc5\u8981\u306a\u5834\u9762\u3067\u6d3b\u8e8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

6W2H\u306e8\u3064\u306e\u69cb\u6210\u8981\u7d20<\/strong><\/h3>\n\n\n\n

6W2H\u3092\u69cb\u6210\u3059\u308b8\u3064\u306e\u8981\u7d20\u3068\u305d\u306e\u610f\u5473\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n

\u8981\u7d20<\/strong><\/th>\u610f\u5473<\/strong><\/th>\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u610f\u5473\u5408\u3044<\/strong><\/th><\/tr><\/thead>
When\uff08\u3044\u3064\uff09<\/td>\u6642\u9593\u3084\u6642\u671f\u3092\u8868\u3059<\/td>\u8ca9\u58f2\u6642\u671f\u3001\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u671f\u9593\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5b9f\u65bd\u6642\u671f\u306a\u3069<\/td><\/tr>
Where\uff08\u3069\u3053\u3067\uff09<\/td>\u5834\u6240\u3084\u4f4d\u7f6e\u3092\u8868\u3059<\/td>\u63d0\u4f9b\u5834\u6240\u3001\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3001\u6d41\u901a\u7d4c\u8def\u306a\u3069<\/td><\/tr>
Who\uff08\u3060\u308c\u304c\uff09<\/td>\u4e3b\u4f53\u3092\u8868\u3059<\/td>\u5b9f\u884c\u8005\u3001\u62c5\u5f53\u8005\u3001\u8cac\u4efb\u8005\u3001\u7d44\u7e54\u306a\u3069<\/td><\/tr>
Whom\uff08\u3060\u308c\u306b\uff09<\/td>\u5bfe\u8c61\u3092\u8868\u3059<\/td>\u9867\u5ba2\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3001\u30da\u30eb\u30bd\u30ca\u306a\u3069<\/td><\/tr>
What\uff08\u306a\u306b\u3092\uff09<\/td>\u5185\u5bb9\u3092\u8868\u3059<\/td>\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u63d0\u4f9b\u4fa1\u5024\u306a\u3069<\/td><\/tr>
Why\uff08\u306a\u305c\uff09<\/td>\u7406\u7531\u3084\u76ee\u7684\u3092\u8868\u3059<\/td>\u76ee\u6a19\u3001\u72d9\u3044\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306a\u3069<\/td><\/tr>
How\uff08\u3069\u306e\u3088\u3046\u306b\uff09<\/td>\u65b9\u6cd5\u3084\u624b\u6bb5\u3092\u8868\u3059<\/td>\u63d0\u4f9b\u65b9\u6cd5\u3001\u8ca9\u4fc3\u624b\u6bb5\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306a\u3069<\/td><\/tr>
How much\uff08\u3044\u304f\u3089\u3067\uff09<\/td>\u8cbb\u7528\u3084\u91cf\u3092\u8868\u3059<\/td>\u4fa1\u683c\u3001\u30b3\u30b9\u30c8\u3001\u4e88\u7b97\u3001\u6570\u91cf\u306a\u3069<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u5f93\u6765\u306e5W1H\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001\u300cWhom\uff08\u3060\u308c\u306b\uff09\u300d\u3068\u300cHow much\uff08\u3044\u304f\u3089\u3067\uff09\u300d\u304c\u8ffd\u52a0\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u300cWhom\u300d\u306f\u5bfe\u8c61\u8005\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u300cHow much\u300d\u306f\u4fa1\u683c\u8a2d\u5b9a\u3084\u30b3\u30b9\u30c8\u8a08\u753b\u306a\u3069\u3001\u30d3\u30b8\u30cd\u30b9\u4e0a\u91cd\u8981\u306a\u8981\u7d20\u3092\u660e\u793a\u7684\u306b\u8003\u616e\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u8907\u96d1\u306a\u30d3\u30b8\u30cd\u30b9\u72b6\u6cc1\u3092\u3053\u306e8\u3064\u306e\u8981\u7d20\u3067\u5206\u89e3\u3057\u3066\u8003\u3048\u308b\u3053\u3068\u3067\u3001\u6f0f\u308c\u306e\u306a\u3044\u8a08\u753b\u7acb\u6848\u3084\u60c5\u5831\u6574\u7406\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u305d\u306e\u4ed6\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306e\u9055\u3044\u3068\u306f<\/strong><\/h2>\n\n\n
\n
\"\u305d\u306e\u4ed6\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306e\u9055\u3044\u3068\u306f\"<\/figure><\/div>\n\n\n

\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u3067\u306f\u3001\u72b6\u6cc1\u5206\u6790\u3084\u6226\u7565\u7acb\u6848\u306e\u305f\u3081\u306b\u6570\u591a\u304f\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u30016W2H\u306f\u4ed6\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u6bd4\u8f03\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u7279\u5fb4\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n

\u305d\u306e\u9055\u3044\u3068\u6d3b\u7528\u30b7\u30fc\u30f3\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

5W1H\u30845W2H\u3068\u306e\u9055\u3044<\/strong><\/h3>\n\n\n\n

6W2H\u3068\u985e\u4f3c\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u30015W1H\u30845W2H\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u9055\u3044\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong><\/th>\u69cb\u6210\u8981\u7d20<\/strong><\/th>\u7279\u5fb4<\/strong><\/th><\/tr><\/thead>
5W1H<\/td>Who, What, When, Where, Why, How<\/td>\u57fa\u672c\u7684\u306a\u60c5\u5831\u6574\u7406\u306e\u67a0\u7d44\u307f\u3002\u30b7\u30f3\u30d7\u30eb\u3067\u4f7f\u3044\u3084\u3059\u3044<\/td><\/tr>
5W2H<\/td>5W1H + How much, How many<\/td>5W1H\u306b\u8cbb\u7528\u3068\u6570\u91cf\u306e\u8996\u70b9\u3092\u8ffd\u52a0<\/td><\/tr>
6W2H<\/td>When, Where, Who, Whom, What, Why, How, How much<\/td>\u300c\u3060\u308c\u304c\u300d\u3068\u300c\u3060\u308c\u306b\u300d\u3092\u5206\u3051\u3001\u3088\u308a\u8a73\u7d30\u306a\u5206\u6790\u304c\u53ef\u80fd<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

5W1H\u306f\u57fa\u672c\u7684\u306a\u60c5\u5831\u4f1d\u9054\u3084\u7c21\u5358\u306a\u8a08\u753b\u7acb\u6848\u306b\u306f\u5341\u5206\u3067\u3059\u304c\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u8907\u96d1\u306a\u72b6\u6cc1\u3092\u5206\u6790\u3059\u308b\u306b\u306f\u7269\u8db3\u308a\u306a\u3044\u9762\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u300cWho\u300d\u306e\u4e2d\u306b\u81ea\u793e\u3068\u9867\u5ba2\u306e\u4e21\u65b9\u304c\u542b\u307e\u308c\u308b\u305f\u3081\u3001\u5f79\u5272\u3084\u5bfe\u8c61\u304c\u66d6\u6627\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002<\/p>\n\n\n\n

\u4e00\u65b9\u30016W2H\u3067\u306f\u300cWho\uff08\u3060\u308c\u304c\uff09\u300d\u3068\u300cWhom\uff08\u3060\u308c\u306b\uff09\u300d\u3092\u660e\u78ba\u306b\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u4e3b\u4f53\u3068\u5bfe\u8c61\u3092\u533a\u5225\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u300c\u8ab0\u304c\u4f55\u3092\u3059\u308b\u306e\u304b\u300d\u300c\u8ab0\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u306e\u304b\u300d\u3092\u3088\u308a\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

5W2H\u30825W1H\u3092\u62e1\u5f35\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u304c\u3001\u300cHow much\uff08\u3044\u304f\u3089\u3067\uff09\u300d\u3068\u300cHow many\uff08\u3069\u308c\u3060\u3051\uff09\u300d\u306e\u8ffd\u52a0\u3068\u3044\u3046\u5f62\u3067\u767a\u5c55\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u30576W2H\u306e\u3088\u3046\u306b\u300cWho\u300d\u3092\u5206\u5272\u3057\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u4e3b\u4f53\u3068\u5bfe\u8c61\u306e\u533a\u5225\u3068\u3044\u3046\u70b9\u3067\u306f6W2H\u306e\u65b9\u304c\u512a\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

6W1H\u3068\u306e\u9055\u3044<\/strong><\/h3>\n\n\n\n

6W1H\u3068\u3044\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3082\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u3067\u306f\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f5W1H\u306b\u300cWhom\uff08\u3060\u308c\u306b\uff09\u300d\u3092\u8ffd\u52a0\u3057\u305f\u3082\u306e\u3067\u30016\u3064\u306eW\u30681\u3064\u306eH\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong><\/th>\u69cb\u6210\u8981\u7d20<\/strong><\/th>\u7279\u5fb4<\/strong><\/th><\/tr><\/thead>
6W1H<\/td>When, Where, Who, Whom, What, Why, How<\/td>\u300c\u3060\u308c\u306b\u300d\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u5bfe\u8c61\u3092\u660e\u78ba\u5316<\/td><\/tr>
6W2H<\/td>When, Where, Who, Whom, What, Why, How, How much<\/td>\u300c\u3060\u308c\u306b\u300d\u3068\u300c\u3044\u304f\u3089\u3067\u300d\u3092\u8ffd\u52a0\u3057\u3001\u3088\u308a\u7db2\u7f85\u7684<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

6W1H\u30686W2H\u306e\u5927\u304d\u306a\u9055\u3044\u306f\u3001\u300cHow much\uff08\u3044\u304f\u3089\u3067\uff09\u300d\u306e\u6709\u7121\u3067\u3059\u30026W1H\u3067\u306f\u4fa1\u683c\u3084\u30b3\u30b9\u30c8\u306e\u8996\u70b9\u304c\u542b\u307e\u308c\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u8ca1\u52d9\u7684\u306a\u5074\u9762\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u5834\u5408\u306f6W2H\u306e\u65b9\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u7279\u306b\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u683c\u8a2d\u5b9a\u3084\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u4e88\u7b97\u8a08\u753b\u3092\u91cd\u8996\u3059\u308b\u30b7\u30fc\u30f3\u3067\u306f\u30016W2H\u3092\u9078\u3076\u3053\u3068\u3067\u8ca1\u52d9\u9762\u3082\u542b\u3081\u305f\u7dcf\u5408\u7684\u306a\u691c\u8a0e\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u4fa1\u683c\u3088\u308a\u3082\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u4fa1\u5024\u63d0\u4f9b\u65b9\u6cd5\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u3044\u5834\u5408\u306f\u30016W1H\u3067\u3082\u5341\u5206\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u3067\u306e6W2H\u6d3b\u7528\u6cd5<\/strong><\/h2>\n\n\n
\n
\"\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u3067\u306e6W2H\u6d3b\u7528\u6cd5\"<\/figure><\/div>\n\n\n

6W2H\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u3067\u6d3b\u7528\u3067\u304d\u308b\u6c4e\u7528\u6027\u306e\u9ad8\u3044\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u4ee3\u8868\u7684\u306a\u6d3b\u7528\u30b7\u30fc\u30f3\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u4f01\u753b\u66f8\u4f5c\u6210\u3067\u306e6W2H\u6d3b\u7528<\/strong><\/h3>\n\n\n\n

\u4f01\u753b\u66f8\u306f\u65b0\u3057\u3044\u30a2\u30a4\u30c7\u30a2\u3084\u8a08\u753b\u3092\u95a2\u4fc2\u8005\u306b\u4f1d\u3048\u3001\u627f\u8a8d\u3092\u5f97\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6587\u66f8\u3067\u3059\u30026W2H\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u60c5\u5831\u3092\u6f0f\u308c\u306a\u304f\u6574\u7406\u3057\u3001\u8aac\u5f97\u529b\u306e\u3042\u308b\u4f01\u753b\u66f8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

6W2H\u8981\u7d20<\/strong><\/th>\u4f01\u753b\u66f8\u306e\u5bfe\u5fdc\u90e8\u5206<\/strong><\/th>\u8a18\u8f09\u5185\u5bb9\u306e\u4f8b<\/strong><\/th><\/tr><\/thead>
When<\/td>\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb<\/td>\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u671f\u9593\u3001\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3001\u5b9f\u65bd\u6642\u671f<\/td><\/tr>
Where<\/td>\u5b9f\u65bd\u5834\u6240\u30fb\u30c1\u30e3\u30cd\u30eb<\/td>\u30aa\u30f3\u30e9\u30a4\u30f3\/\u30aa\u30d5\u30e9\u30a4\u30f3\u3001\u5730\u57df\u3001\u5e97\u8217\u306a\u3069<\/td><\/tr>
Who<\/td>\u5b9f\u65bd\u4f53\u5236<\/td>\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30e1\u30f3\u30d0\u30fc\u3001\u5f79\u5272\u5206\u62c5\u3001\u8cac\u4efb\u8005<\/td><\/tr>
Whom<\/td>\u30bf\u30fc\u30b2\u30c3\u30c8<\/td>\u5bfe\u8c61\u9867\u5ba2\u5c64\u3001\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a<\/td><\/tr>
What<\/td>\u4f01\u753b\u5185\u5bb9<\/td>\u63d0\u4f9b\u3059\u308b\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8a73\u7d30\u3001\u7279\u5fb4\u3001\u4fa1\u5024<\/td><\/tr>
Why<\/td>\u76ee\u7684\u30fb\u80cc\u666f<\/td>\u4f01\u753b\u306e\u76ee\u7684\u3001\u671f\u5f85\u3055\u308c\u308b\u52b9\u679c\u3001\u5e02\u5834\u80cc\u666f<\/td><\/tr>
How<\/td>\u5b9f\u65bd\u65b9\u6cd5<\/td>\u5177\u4f53\u7684\u306a\u5b9f\u884c\u30d7\u30e9\u30f3\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5<\/td><\/tr>
How much<\/td>\u4e88\u7b97\u30fb\u53ce\u76ca\u8a08\u753b<\/td>\u5fc5\u8981\u30b3\u30b9\u30c8\u3001\u4fa1\u683c\u8a2d\u5b9a\u3001\u60f3\u5b9a\u58f2\u4e0a\u3001ROI<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u4f01\u753b\u66f8\u4f5c\u6210\u6642\u306b\u306f\u3001\u307e\u305a\u4f01\u753b\u306e\u6838\u3068\u306a\u308b\u300cWhat\u300d\u3068\u300cWhy\u300d\u3092\u660e\u78ba\u306b\u3057\u3001\u6b21\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u300cWhom\u300d\u3092\u5177\u4f53\u7684\u306b\u5b9a\u7fa9\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u300cWho\u300d\u300cWhen\u300d\u300cWhere\u300d\u3067\u5b9f\u65bd\u4f53\u5236\u3068\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u691c\u8a0e\u3057\u3001\u300cHow\u300d\u300cHow much\u300d\u3067\u5177\u4f53\u7684\u306a\u5b9f\u884c\u30d7\u30e9\u30f3\u3068\u4e88\u7b97\u3092\u7acb\u3066\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u6700\u5f8c\u306b\u5168\u8981\u7d20\u306e\u6574\u5408\u6027\u3092\u78ba\u8a8d\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8abf\u6574\u3059\u308b\u3053\u3068\u3067\u3001\u8ad6\u7406\u7684\u3067\u5b9f\u73fe\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u4f01\u753b\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306b\u304a\u3051\u308b6W2H\u6d3b\u7528<\/strong><\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306b\u304a\u3044\u3066\u3082\u30016W2H\u306f\u975e\u5e38\u306b\u6709\u52b9\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u30024P\u3068\u95a2\u9023\u4ed8\u3051\u306a\u304c\u3089\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

6W2H\u8981\u7d20<\/strong><\/th>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b04P\u3068\u306e\u95a2\u9023<\/strong><\/th>\u691c\u8a0e\u3059\u3079\u304d\u5185\u5bb9<\/strong><\/th><\/tr><\/thead>
What<\/td>Product\uff08\u88fd\u54c1\uff09<\/td>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3001\u4fa1\u5024\u63d0\u6848\u3001\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8<\/td><\/tr>
How much<\/td>Price\uff08\u4fa1\u683c\uff09<\/td>\u4fa1\u683c\u6226\u7565\u3001\u4fa1\u683c\u5e2f\u3001\u5024\u5f15\u304d\u6226\u7565<\/td><\/tr>
Where<\/td>Place\uff08\u6d41\u901a\uff09<\/td>\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3001\u6d41\u901a\u7d4c\u8def\u3001\u7269\u6d41\u3001\u7acb\u5730<\/td><\/tr>
How<\/td>Promotion\uff08\u8ca9\u4fc3\uff09<\/td>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\u3001\u5e83\u544a\u5a92\u4f53\u3001\u8ca9\u58f2\u4fc3\u9032\u7b56<\/td><\/tr>
Whom<\/td>\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09<\/td>\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u5c64\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/td><\/tr>
Why<\/td>\uff08\u5e02\u5834\u30cb\u30fc\u30ba\uff09<\/td>\u9867\u5ba2\u30cb\u30fc\u30ba\u3001\u89e3\u6c7a\u3059\u308b\u8ab2\u984c\u3001\u8cfc\u8cb7\u52d5\u6a5f<\/td><\/tr>
Who<\/td>\uff08\u5b9f\u884c\u4e3b\u4f53\uff09<\/td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3001\u8cac\u4efb\u4f53\u5236<\/td><\/tr>
When<\/td>\uff08\u30bf\u30a4\u30df\u30f3\u30b0\uff09<\/td>\u5e02\u5834\u6295\u5165\u6642\u671f\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u3067\u306f\u3001\u7279\u306b\u300cWhom\uff08\u3060\u308c\u306b\uff09\u300d\u306e\u5b9a\u7fa9\u304c\u91cd\u8981\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u9867\u5ba2\u306b\u97ff\u304f\u300cWhat\uff08\u306a\u306b\u3092\uff09\u300d\u300cHow\uff08\u3069\u306e\u3088\u3046\u306b\uff09\u300d\u300cHow much\uff08\u3044\u304f\u3089\u3067\uff09\u300d\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001\u7af6\u5408\u5206\u6790\u3092\u884c\u3046\u969b\u306b\u30826W2H\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u3068\u7af6\u5408\u306e\u9055\u3044\u3092\u591a\u89d2\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u30a4\u30d9\u30f3\u30c8\u4f01\u753b\u66f8\u4f5c\u6210\u3067\u306e6W2H\u6d3b\u7528<\/strong><\/h3>\n\n\n\n

\u30a4\u30d9\u30f3\u30c8\u4f01\u753b\u306b\u304a\u3044\u3066\u306f\u3001\u9650\u3089\u308c\u305f\u6642\u9593\u3068\u4e88\u7b97\u306e\u4e2d\u3067\u6700\u5927\u9650\u306e\u52b9\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u30026W2H\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u76ee\u7684\u304b\u3089\u7d30\u90e8\u306e\u904b\u55b6\u307e\u3067\u3001\u6f0f\u308c\u306a\u304f\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

6W2H\u8981\u7d20<\/strong><\/th>\u30a4\u30d9\u30f3\u30c8\u4f01\u753b\u3067\u306e\u91cd\u8981\u30dd\u30a4\u30f3\u30c8<\/strong><\/th><\/tr><\/thead>
When<\/td>\u958b\u50ac\u65e5\u6642\u3001\u6e96\u5099\u671f\u9593\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u6642\u9593\u914d\u5206<\/td><\/tr>
Where<\/td>\u4f1a\u5834\u9078\u5b9a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\/\u30aa\u30d5\u30e9\u30a4\u30f3\u3001\u30a2\u30af\u30bb\u30b9<\/td><\/tr>
Who<\/td>\u904b\u55b6\u30b9\u30bf\u30c3\u30d5\u3001\u767b\u58c7\u8005\u3001\u5354\u529b\u4f01\u696d\u30fb\u56e3\u4f53<\/td><\/tr>
Whom<\/td>\u53c2\u52a0\u8005\u5c64\u3001\u62db\u5f85\u8005\u3001\u60f3\u5b9a\u53c2\u52a0\u4eba\u6570<\/td><\/tr>
What<\/td>\u30a4\u30d9\u30f3\u30c8\u30b3\u30f3\u30bb\u30d7\u30c8\u3001\u5185\u5bb9\u3001\u63d0\u4f9b\u4fa1\u5024<\/td><\/tr>
Why<\/td>\u30a4\u30d9\u30f3\u30c8\u306e\u76ee\u7684\u3001\u671f\u5f85\u52b9\u679c\u3001KPI<\/td><\/tr>
How<\/td>\u904b\u55b6\u65b9\u6cd5\u3001\u544a\u77e5\u65b9\u6cd5\u3001\u53c2\u52a0\u8005\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/td><\/tr>
How much<\/td>\u4e88\u7b97\u3001\u53c2\u52a0\u8cbb\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u53ce\u5165\u3001\u6295\u8cc7\u5bfe\u52b9\u679c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u30a4\u30d9\u30f3\u30c8\u4f01\u753b\u306b\u304a\u3044\u3066\u7279\u306b\u91cd\u8996\u3059\u3079\u304d\u8981\u7d20\u306f\u300cWhen\uff08\u3044\u3064\uff09\u300d\u300cWhere\uff08\u3069\u3053\u3067\uff09\u300d\u300cWhat\uff08\u306a\u306b\u3092\uff09\u300d\u3067\u3059\u3002\u65e5\u6642\u3068\u4f1a\u5834\u306f\u65e9\u671f\u306b\u6c7a\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u5185\u5bb9\uff08\u30b3\u30f3\u30bb\u30d7\u30c8\uff09\u306f\u3059\u3079\u3066\u306e\u8a08\u753b\u306e\u57fa\u790e\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3055\u3089\u306b\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u6e96\u5099\u304b\u3089\u5b9f\u65bd\u3001\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u307e\u3067\u306e\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u3092\u300cWhen\u300d\u306e\u8981\u7d20\u3067\u8a73\u7d30\u306b\u8a08\u753b\u3059\u308b\u3053\u3068\u3067\u3001\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u7ba1\u7406\u3092\u5fb9\u5e95\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u4e8b\u696d\u8a08\u753b\u66f8\u3067\u306e6W2H\u6d3b\u7528<\/strong><\/h3>\n\n\n\n

\u4e8b\u696d\u8a08\u753b\u66f8\u306f\u65b0\u898f\u4e8b\u696d\u306e\u7acb\u3061\u4e0a\u3052\u3084\u65e2\u5b58\u4e8b\u696d\u306e\u62e1\u5927\u6642\u306b\u4f5c\u6210\u3055\u308c\u308b\u91cd\u8981\u306a\u6587\u66f8\u3067\u3059\u30026W2H\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4e8b\u696d\u306e\u5168\u4f53\u50cf\u304b\u3089\u5177\u4f53\u7684\u306a\u5b9f\u884c\u8a08\u753b\u307e\u3067\u3001\u8ad6\u7406\u7684\u304b\u3064\u7db2\u7f85\u7684\u306b\u6574\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

6W2H\u8981\u7d20<\/strong><\/th>\u4e8b\u696d\u8a08\u753b\u66f8\u306e\u5bfe\u5fdc\u90e8\u5206<\/strong><\/th>\u30dd\u30a4\u30f3\u30c8<\/strong><\/th><\/tr><\/thead>
What<\/td>\u4e8b\u696d\u6982\u8981\u3001\u63d0\u4f9b\u4fa1\u5024<\/td>\u4e8b\u696d\u30e2\u30c7\u30eb\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u3001\u7af6\u4e89\u512a\u4f4d\u6027<\/td><\/tr>
Why<\/td>\u5e02\u5834\u5206\u6790\u3001\u4e8b\u696d\u76ee\u7684<\/td>\u5e02\u5834\u30cb\u30fc\u30ba\u3001\u89e3\u6c7a\u3059\u308b\u8ab2\u984c\u3001\u30d3\u30b8\u30e7\u30f3\u3001\u30df\u30c3\u30b7\u30e7\u30f3<\/td><\/tr>
Whom<\/td>\u9867\u5ba2\u5206\u6790<\/td>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u30da\u30eb\u30bd\u30ca<\/td><\/tr>
How<\/td>\u4e8b\u696d\u6226\u7565\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/td>\u8ca9\u58f2\u6226\u7565\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u8a08\u753b\u3001\u6210\u9577\u6226\u7565<\/td><\/tr>
Who<\/td>\u7d44\u7e54\u4f53\u5236<\/td>\u7d4c\u55b6\u9663\u3001\u7d44\u7e54\u56f3\u3001\u4eba\u54e1\u8a08\u753b\u3001\u5916\u90e8\u30d1\u30fc\u30c8\u30ca\u30fc<\/td><\/tr>
Where<\/td>\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3001\u7acb\u5730<\/td>\u30aa\u30f3\u30e9\u30a4\u30f3\/\u30aa\u30d5\u30e9\u30a4\u30f3\u6226\u7565\u3001\u62e0\u70b9\u8a08\u753b<\/td><\/tr>
When<\/td>\u5b9f\u884c\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb<\/td>\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3001\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3001\u6210\u9577\u6bb5\u968e<\/td><\/tr>
How much<\/td>\u8ca1\u52d9\u8a08\u753b<\/td>\u53ce\u652f\u8a08\u753b\u3001\u8cc7\u91d1\u8a08\u753b\u3001\u6295\u8cc7\u8a08\u753b\u3001\u8cc7\u91d1\u8abf\u9054<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

6W2H\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u6cbf\u3063\u3066\u4e8b\u696d\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u3001\u6295\u8cc7\u5bb6\u3084\u7d4c\u55b6\u5c64\u306b\u5bfe\u3057\u3066\u8aac\u5f97\u529b\u306e\u3042\u308b\u63d0\u6848\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u7279\u306b\u300cHow much\u300d\u306e\u90e8\u5206\u3067\u5177\u4f53\u7684\u306a\u6570\u5b57\u3092\u793a\u3059\u3053\u3068\u3067\u3001\u4e8b\u696d\u306e\u5b9f\u73fe\u53ef\u80fd\u6027\u3084\u53ce\u76ca\u6027\u3092\u660e\u78ba\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

6W2H\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u52b9\u679c\u3092\u9ad8\u3081\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong><\/h2>\n\n\n
\n
\"6W2H\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u52b9\u679c\u3092\u9ad8\u3081\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\"<\/figure><\/div>\n\n\n

6W2H\u306f\u5358\u72ec\u3067\u3082\u6709\u52b9\u3067\u3059\u304c\u3001\u4ed6\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u5206\u6790\u3084\u52b9\u679c\u7684\u306a\u8a08\u753b\u7acb\u6848\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u76f8\u6027\u306e\u826f\u30443\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306e\u7d44\u307f\u5408\u308f\u305b\u65b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc<\/strong><\/h3>\n\n\n\n

\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u306f\u3001\u554f\u984c\u3084\u8ab2\u984c\u3092\u8ad6\u7406\u7684\u306b\u5206\u89e3\u3057\u3066\u69cb\u9020\u5316\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u30026W2H\u3068\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u554f\u984c\u89e3\u6c7a\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u3088\u308a\u4f53\u7cfb\u7684\u306b\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u305f\u3068\u3048\u3070\u3001\u300c\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u300d\u3068\u3044\u3046\u554f\u984c\u306b\u5bfe\u3057\u3066\u3001\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3067MECE\uff08\u6f0f\u308c\u306a\u304f\u30c0\u30d6\u308a\u306a\u304f\uff09\u306b\u539f\u56e0\u3092\u5206\u89e3\u3057\u305f\u5f8c\u3001\u305d\u308c\u305e\u308c\u306e\u539f\u56e0\u306b\u5bfe\u3057\u30666W2H\u3067\u5177\u4f53\u7684\u306a\u5bfe\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3068\u3044\u3046\u65b9\u6cd5\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n

\u7d44\u307f\u5408\u308f\u305b\u306e\u624b\u9806\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n

    \n
  • \u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3067\u554f\u984c\u306e\u539f\u56e0\u3092\u968e\u5c64\u7684\u306b\u5206\u89e3\u3059\u308b<\/li>\n\n\n\n
  • \u6700\u4e0b\u5c64\u306e\u5177\u4f53\u7684\u306a\u539f\u56e0\u305d\u308c\u305e\u308c\u306b\u5bfe\u3057\u3066\u30016W2H\u3067\u5bfe\u7b56\u3092\u691c\u8a0e\u3059\u308b<\/li>\n\n\n\n
  • 6W2H\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u7acb\u3066\u308b<\/li>\n<\/ul>\n\n\n\n

    \u3053\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u308a\u3001\u554f\u984c\u306e\u6839\u672c\u539f\u56e0\u306b\u5bfe\u3059\u308b\u5177\u4f53\u7684\u3067\u5b9f\u884c\u53ef\u80fd\u306a\u5bfe\u7b56\u3092\u3001\u6f0f\u308c\u306a\u304f\u7acb\u6848\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30aa\u30ba\u30dc\u30fc\u30f3\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/strong><\/h3>\n\n\n\n

    \u30aa\u30ba\u30dc\u30fc\u30f3\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306f\u3001\u5275\u9020\u7684\u306a\u30a2\u30a4\u30c7\u30a2\u767a\u60f3\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u30026W2H\u3068\u30aa\u30ba\u30dc\u30fc\u30f3\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9769\u65b0\u7684\u304b\u3064\u5b9f\u884c\u53ef\u80fd\u306a\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30aa\u30ba\u30dc\u30fc\u30f3\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/strong><\/th>6W2H\u3068\u306e\u7d44\u307f\u5408\u308f\u305b\u65b9<\/strong><\/th><\/tr><\/thead>
    \u8ee2\u7528\u3059\u308b<\/td>What\uff08\u306a\u306b\u3092\uff09\u306e\u767a\u60f3\u3092\u5e83\u3052\u308b<\/td><\/tr>
    \u5fdc\u7528\u3059\u308b<\/td>How\uff08\u3069\u306e\u3088\u3046\u306b\uff09\u306e\u9078\u629e\u80a2\u3092\u5897\u3084\u3059<\/td><\/tr>
    \u5909\u66f4\u3059\u308b<\/td>\u5404\u8981\u7d20\u3092\u5225\u306e\u8996\u70b9\u304b\u3089\u898b\u76f4\u3059<\/td><\/tr>
    \u62e1\u5927\u3059\u308b<\/td>How much\uff08\u3044\u304f\u3089\u3067\uff09\u306e\u30b9\u30b1\u30fc\u30eb\u3092\u691c\u8a0e\u3059\u308b<\/td><\/tr>
    \u7e2e\u5c0f\u3059\u308b<\/td>\u5fc5\u8981\u6700\u5c0f\u9650\u306e\u8981\u7d20\u3092\u898b\u6975\u3081\u308b<\/td><\/tr>
    \u4ee3\u7528\u3059\u308b<\/td>\u5225\u306e\u9078\u629e\u80a2\u3092\u691c\u8a0e\u3059\u308b<\/td><\/tr>
    \u518d\u914d\u5217\u3059\u308b<\/td>\u8981\u7d20\u9593\u306e\u512a\u5148\u9806\u4f4d\u3084\u95a2\u4fc2\u6027\u3092\u898b\u76f4\u3059<\/td><\/tr>
    \u9006\u8ee2\u3059\u308b<\/td>\u767a\u60f3\u3092\u8ee2\u63db\u3059\u308b<\/td><\/tr>
    \u7d50\u5408\u3059\u308b<\/td>\u8907\u6570\u306e\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    6W2H\u3067\u57fa\u672c\u7684\u306a\u8a08\u753b\u3092\u7acb\u3066\u305f\u5f8c\u3001\u30aa\u30ba\u30dc\u30fc\u30f3\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u4f7f\u3063\u3066\u5404\u8981\u7d20\u3092\u767a\u5c55\u3055\u305b\u308b\u3068\u3044\u3046\u30d7\u30ed\u30bb\u30b9\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u300cWhat\uff08\u306a\u306b\u3092\uff09\u300d\u306b\u5bfe\u3057\u3066\u300c\u8ee2\u7528\u3067\u304d\u306a\u3044\u304b\u300d\u300c\u62e1\u5927\u3067\u304d\u306a\u3044\u304b\u300d\u306a\u3069\u3001\u7570\u306a\u308b\u8996\u70b9\u304b\u3089\u691c\u8a0e\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5275\u9020\u7684\u306a\u89e3\u6c7a\u7b56\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

    \u306a\u305c\u306a\u305c\u5206\u6790<\/strong><\/h3>\n\n\n\n

    \u306a\u305c\u306a\u305c\u5206\u6790\u306f\u3001\u554f\u984c\u306e\u6839\u672c\u539f\u56e0\u3092\u63a2\u308b\u305f\u3081\u306b\u300c\u306a\u305c\uff1f\u300d\u3092\u7e70\u308a\u8fd4\u3057\u554f\u3044\u304b\u3051\u308b\u624b\u6cd5\u3067\u3059\u30026W2H\u3068\u306a\u305c\u306a\u305c\u5206\u6790\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u554f\u984c\u306e\u672c\u8cea\u3092\u6349\u3048\u305f\u52b9\u679c\u7684\u306a\u5bfe\u7b56\u3092\u7acb\u6848\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    \u7d44\u307f\u5408\u308f\u305b\u306e\u624b\u9806\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n

      \n
    • \u554f\u984c\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n\n\n\n
    • \u306a\u305c\u306a\u305c\u5206\u6790\u3067\u554f\u984c\u306e\u6839\u672c\u539f\u56e0\u3092\u7279\u5b9a\u3059\u308b<\/li>\n\n\n\n
    • \u7279\u5b9a\u3057\u305f\u6839\u672c\u539f\u56e0\u306b\u5bfe\u3057\u3066\u30016W2H\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u5177\u4f53\u7684\u306a\u5bfe\u7b56\u3092\u7acb\u6848\u3059\u308b<\/li>\n\n\n\n
    • \u5bfe\u7b56\u306e\u5b9f\u884c\u8a08\u753b\u30926W2H\u3067\u8a73\u7d30\u5316\u3059\u308b<\/li>\n<\/ul>\n\n\n\n

      \u306a\u305c\u306a\u305c\u5206\u6790\u306f\u7279\u306b\u300cWhy\uff08\u306a\u305c\uff09\u300d\u306e\u8981\u7d20\u3092\u6df1\u5800\u308a\u3059\u308b\u306e\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u554f\u984c\u306e\u8868\u9762\u7684\u306a\u539f\u56e0\u3060\u3051\u3067\u306a\u304f\u3001\u6839\u672c\u7684\u306a\u539f\u56e0\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u5bfe\u7b56\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

      \u307e\u305f\u3001\u8907\u6570\u306e\u539f\u56e0\u304c\u7d61\u307f\u5408\u3063\u3066\u3044\u308b\u8907\u96d1\u306a\u554f\u984c\u306b\u5bfe\u3057\u3066\u306f\u3001\u306a\u305c\u306a\u305c\u5206\u6790\u3067\u8981\u56e0\u3092\u6574\u7406\u3057\u305f\u5f8c\u30016W2H\u3067\u5305\u62ec\u7684\u306a\u5bfe\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3068\u3044\u3046\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n

      \u307e\u3068\u3081<\/strong><\/h2>\n\n\n\n

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