{"id":1873,"date":"2025-04-30T18:02:06","date_gmt":"2025-04-30T09:02:06","guid":{"rendered":"https:\/\/cro-co.biz-samurai.com\/?p=1873"},"modified":"2025-06-09T16:34:06","modified_gmt":"2025-06-09T07:34:06","slug":"kpi","status":"publish","type":"post","link":"https:\/\/cro-co.co.jp\/media\/contents-marketing\/kpi\/","title":{"rendered":"\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u5b9a\u65b9\u6cd5\u3068\u306f\uff1f\u904b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u3084\u8a08\u6e2c\u30c4\u30fc\u30eb\u3082\u7d39\u4ecb"},"content":{"rendered":"\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u8df5\u3059\u308b\u3046\u3048\u3067\u3001\u300c\u306a\u3093\u3068\u306a\u304f\u8a18\u4e8b\u3092\u4f5c\u3063\u3066\u7d42\u308f\u308a\u300d\u3067\u306f\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002\u5927\u5207\u306a\u306e\u306f\u3001\u65bd\u7b56\u306e\u6210\u679c\u3092\u5ba2\u89b3\u7684\u306b\u8a55\u4fa1\u3067\u304d\u308b\u300cKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u300d\u3092\u6b63\u3057\u304f\u8a2d\u5b9a\u3057\u3001\u904b\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3057\u304b\u3057\u3001KPI\u306e\u7a2e\u985e\u3084\u8a2d\u5b9a\u65b9\u6cd5\u306b\u60a9\u3080\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n

\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u306e\u5f79\u5272\u3084\u7a2e\u985e\u3001\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306e\u6307\u6a19\u306e\u9078\u3073\u65b9\u3001\u904b\u7528\u30fb\u6539\u5584\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u6cd5\u3082\u7d39\u4ecb\u3059\u308b\u305f\u3081\u3001\u3053\u308c\u304b\u3089KPI\u3092\u5c0e\u5165\u3057\u305f\u3044\u65b9\u306f\u3082\u3061\u308d\u3093\u3001\u3059\u3067\u306b\u904b\u7528\u4e2d\u306e\u65b9\u306e\u898b\u76f4\u3057\u306b\u3082\u5f79\u7acb\u3064\u5185\u5bb9\u3067\u3059\u3002<\/p>\n\n\n\n

\nhttps:\/\/cro-co.biz-samurai.com\/contents-marketing\/contents-type\/\n<\/div><\/figure>\n\n\n\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3068\u306f\uff1f<\/strong><\/h2>\n\n\n
\n
\"\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3068\u306f\uff1f\"<\/figure><\/div>\n\n\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u65bd\u7b56\u306e\u6210\u679c\u3092\u6b63\u3057\u304f\u6e2c\u308b\u305f\u3081\u306bKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002KPI\u3068\u306f\u3001\u6700\u7d42\u76ee\u6a19\u3067\u3042\u308bKGI\uff08\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u306b\u81f3\u308b\u307e\u3067\u306e\u4e2d\u9593\u76ee\u6a19\u3092\u6570\u5024\u3067\u53ef\u8996\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002KGI\u304c\u300c\u8cc7\u6599\u8acb\u6c42\u6570100\u4ef6\u300d\u3068\u3044\u3063\u305f\u6210\u679c\u3067\u3042\u308b\u5834\u5408\u3001\u305d\u306e\u9054\u6210\u306b\u5fc5\u8981\u306aPV\u6570\u3084UU\u6570\u3001\u8cc7\u6599DL\u6570\u306a\u3069\u304cKPI\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u9069\u5207\u306aKPI\u8a2d\u8a08\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u307e\u3059\u3002\u76ee\u7684\u304b\u3089\u9006\u7b97\u3057\u3066\u3001\u5177\u4f53\u7684\u304b\u3064\u73fe\u5b9f\u7684\u306a\u6307\u6a19\u3092\u5b9a\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\nhttps:\/\/cro-co.biz-samurai.com\/contents-marketing\/content-marketing\/\n<\/div><\/figure>\n\n\n\n

KPI\u8a2d\u5b9a\u304c\u91cd\u8981\u306a\u7406\u7531<\/strong><\/h3>\n\n\n\n
\"KPI\u8a2d\u5b9a\u304c\u91cd\u8981\u306a\u7406\u7531\"<\/figure>\n\n\n\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u65bd\u7b56\u306e\u9032\u6357\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002KPI\u304c\u306a\u3051\u308c\u3070\u3001\u300c\u4f55\u304c\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u3066\u3001\u3069\u3053\u304c\u6539\u5584\u3059\u3079\u304d\u304b\u300d\u3068\u3044\u3063\u305f\u5224\u65ad\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u5834\u5408\u3067\u3082\u3001KPI\u304c\u3042\u308c\u3070\u6570\u5024\u306b\u57fa\u3065\u3044\u3066\u539f\u56e0\u3092\u5206\u6790\u3057\u3001\u6539\u5584\u306e\u65b9\u5411\u6027\u3092\u5c0e\u304d\u51fa\u305b\u307e\u3059\u3002<\/p>\n\n\n\n

\u305f\u3068\u3048\u3070\u3001\u554f\u3044\u5408\u308f\u305b\u6570\u304c\u76ee\u6a19\u306b\u5c4a\u304b\u306a\u3044\u5834\u5408\u3001\u6d41\u5165\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u30da\u30fc\u30b8\u9077\u79fb\u7387\u3068\u3044\u3063\u305fKPI\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u6307\u6a19\u306b\u554f\u984c\u304c\u3042\u308b\u304b\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u8a18\u4e8b\u30bf\u30a4\u30c8\u30eb\u3001\u5c0e\u7dda\u8a2d\u8a08\u306a\u3069\u3001\u6539\u5584\u3059\u3079\u304d\u65bd\u7b56\u3092\u5177\u4f53\u7684\u306b\u8003\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

\u307e\u305f\u3001KPI\u306f\u793e\u5185\u3067\u306e\u60c5\u5831\u5171\u6709\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u65bd\u7b56\u3054\u3068\u306b\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u6570\u5024\u306e\u9032\u6357\u3092\u30e1\u30f3\u30d0\u30fc\u3068\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u5c5e\u4eba\u7684\u306b\u306a\u3089\u305a\u3001\u5168\u4f53\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u9ad8\u3081\u308b\u304d\u3063\u304b\u3051\u306b\u3082\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\nhttps:\/\/cro-co.biz-samurai.com\/contents-marketing\/content-marketing\/\n<\/div><\/figure>\n\n\n\n

KPI \u3068 KGI \u306e\u9055\u3044<\/strong><\/h3>\n\n\n\n
\"KPI<\/figure>\n\n\n\n

KPI\u3068KGI\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u5bc6\u63a5\u306b\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u5f79\u5272\u306b\u306f\u660e\u78ba\u306a\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002KGI\uff08Key Goal Indicator\uff09\u306f\u6700\u7d42\u7684\u306a\u76ee\u6a19\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308a\u3001\u300c\u58f2\u4e0a1,000\u4e07\u5186\u300d\u300c\u8cc7\u6599\u8acb\u6c42\u6570200\u4ef6\u300d\u306a\u3069\u3001\u6210\u679c\u3092\u76f4\u63a5\u7684\u306b\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

\u4e00\u65b9\u3001KPI\uff08Key Performance Indicator\uff09\u306fKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u4e2d\u9593\u7684\u306a\u6307\u6a19\u3067\u3059\u3002<\/strong>\u300cWeb\u30b5\u30a4\u30c8\u306ePV\u6570\u300d\u300c\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u300d\u300c\u30b5\u30fc\u30d3\u30b9\u30da\u30fc\u30b8\u3078\u306e\u9077\u79fb\u6570\u300d\u306a\u3069\u3001KGI\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u9593\u63a5\u7684\u306b\u6e2c\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001KGI\u3092\u300c\u6708\u9593\u554f\u3044\u5408\u308f\u305b\u6570100\u4ef6\u300d\u3068\u8a2d\u5b9a\u3057\u305f\u5834\u5408\u3001\u305d\u306e\u9054\u6210\u306b\u306f\u300c\u6708\u9593\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3007\u3007\u4ef6\u300d\u300cCVR\u3007\uff05\u300d\u3068\u3044\u3063\u305fKPI\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

KPI\u3092\u9069\u5207\u306b\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3001KGI\u3078\u306e\u5230\u9054\u72b6\u6cc1\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9032\u6357\u7ba1\u7406\u3084\u65bd\u7b56\u6539\u5584\u3082\u52b9\u7387\u3088\u304f\u884c\u3048\u307e\u3059\u3002\u307e\u305f\u3001KPI\u306fKGI\u306e\u7d30\u5206\u5316\u3068\u3082\u8a00\u3048\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u300c\u884c\u52d5\u30d9\u30fc\u30b9\u300d\u306e\u6307\u91dd\u3068\u306a\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u7740\u5b9f\u306b\u9032\u3081\u308b\u305f\u3081\u306b\u306f\u3001KGI\u3068KPI\u306e\u9055\u3044\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u305e\u308c\u3092\u9023\u52d5\u3055\u305b\u3066\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 KPI \u306e\u7a2e\u985e<\/strong><\/h2>\n\n\n
\n
\"\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/figure><\/div>\n\n\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u6bb5\u968e\u306b\u5fdc\u3058\u3066\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u65bd\u7b56\u306e\u76ee\u7684\u306b\u5fdc\u3058\u3066\u3001\u3069\u306eKPI\u3092\u8ffd\u3046\u3079\u304d\u304b\u304c\u5909\u308f\u308b\u305f\u3081\u3001\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u52b9\u679c\u7684\u306a\u5206\u6790\u3068\u6539\u5584\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u308c\u306b\u3088\u308a\u30b3\u30f3\u30c6\u30f3\u30c4\u65bd\u7b56\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u898b\u3064\u3051\u3084\u3059\u304f\u306a\u308a\u3001\u7684\u78ba\u306a\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u8a8d\u77e5\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3051\u308b KPI<\/strong><\/h3>\n\n\n\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8d77\u70b9\u3068\u306a\u308b\u8a8d\u77e5\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u81ea\u793e\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u6ce8\u76ee\u3059\u3079\u304dKPI\u306f\u3001Web\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u3084\u95b2\u89a7\u72b6\u6cc1\u3092\u628a\u63e1\u3067\u304d\u308b\u6307\u6a19\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u8868\u306b\u4e3b\u8981\u306aKPI\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u6307\u6a19\u540d<\/strong><\/th>\u5185\u5bb9<\/strong><\/th>\u4e3b\u306a\u76ee\u7684<\/strong><\/th><\/tr><\/thead>
PV\u6570<\/td>\u30da\u30fc\u30b8\u304c\u4f55\u56de\u95b2\u89a7\u3055\u308c\u305f\u304b\u3092\u793a\u3059<\/td>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95b2\u89a7\u898f\u6a21\u3092\u628a\u63e1\u3059\u308b<\/td><\/tr>
UU\u6570<\/td>\u4e00\u5b9a\u671f\u9593\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u306e\u6570<\/td>\u8a8d\u77e5\u306e\u5e83\u304c\u308a\u3084\u5230\u9054\u4eba\u6570\u3092\u78ba\u8a8d\u3059\u308b<\/td><\/tr>
\u30bb\u30c3\u30b7\u30e7\u30f3\u6570<\/td>\u8a2a\u554f\u56de\u6570\u30021\u8a2a\u554f\uff1d1\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b<\/td>\u6d41\u5165\u306e\u50be\u5411\u3084\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u53ef\u8996\u5316\u3059\u308b<\/td><\/tr>
\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3<\/td>\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5e83\u544a\u3084\u691c\u7d22\u7d50\u679c\u306a\u3069\u3067\u8868\u793a\u3055\u308c\u305f\u56de\u6570<\/td>\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u7bc4\u56f2\u3092\u6e2c\u5b9a\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u3053\u308c\u3089\u306eKPI\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u308c\u3060\u3051\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5c4a\u3044\u3066\u3044\u308b\u304b\u3092\u6570\u5024\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u8a8d\u77e5\u3092\u5e83\u3052\u308b\u306b\u306f\u3001\u307e\u305a\u6d41\u5165\u7d4c\u8def\u3084\u9732\u51fa\u983b\u5ea6\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\nhttps:\/\/cro-co.biz-samurai.com\/contents-marketing\/target\/\n<\/div><\/figure>\n\n\n\n

\u8208\u5473\u30fb\u95a2\u5fc3\u30d5\u30a7\u30fc\u30ba\u306e KPI<\/strong><\/h3>\n\n\n\n

\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u95a2\u5fc3\u3092\u6df1\u3081\u308b\u300c\u8208\u5473\u30fb\u95a2\u5fc3\u30d5\u30a7\u30fc\u30ba\u300d\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u8208\u5473\u306e\u6df1\u3055\u3084\u7406\u89e3\u5ea6\u3092\u6e2c\u308b\u6307\u6a19\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306aKPI\u3092\u7528\u3044\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u614b\u5ea6\u5909\u5bb9\u3092\u53ef\u8996\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u6307\u6a19\u540d<\/strong><\/th>\u5185\u5bb9<\/strong><\/th>\u4e3b\u306a\u76ee\u7684<\/strong><\/th><\/tr><\/thead>
\u6ede\u5728\u6642\u9593<\/td>\u30da\u30fc\u30b8\u306b\u6ede\u5728\u3057\u3066\u3044\u305f\u5e73\u5747\u6642\u9593<\/td>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8aad\u307f\u8fbc\u307f\u5ea6\u30fb\u95a2\u5fc3\u5ea6\u3092\u78ba\u8a8d\u3059\u308b<\/td><\/tr>
\u56de\u904a\u7387<\/td>\u30e6\u30fc\u30b6\u30fc\u304c1\u30bb\u30c3\u30b7\u30e7\u30f3\u5185\u3067\u8907\u6570\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u305f\u5272\u5408<\/td>\u8208\u5473\u3092\u6301\u3061\u3001\u6df1\u304f\u60c5\u5831\u3092\u63a2\u3057\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3059\u308b<\/td><\/tr>
\u30e1\u30eb\u30de\u30ac\u958b\u5c01\u7387<\/td>\u914d\u4fe1\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u3055\u308c\u305f\u5272\u5408<\/td>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30bf\u30a4\u30c8\u30eb\u30fb\u4ef6\u540d\u306e\u9b45\u529b\u5ea6\u3092\u6e2c\u5b9a<\/td><\/tr>
\u30e1\u30eb\u30de\u30ac\u30af\u30ea\u30c3\u30af\u7387<\/td>\u958b\u5c01\u3055\u308c\u305f\u30e1\u30fc\u30eb\u5185\u306e\u30ea\u30f3\u30af\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408<\/td>\u914d\u4fe1\u5185\u5bb9\u304c\u6b21\u306e\u884c\u52d5\u3092\u4fc3\u3059\u52b9\u679c\u3092\u6301\u3064\u304b\u3092\u628a\u63e1<\/td><\/tr>
SNS\u30b7\u30a7\u30a2\u6570<\/td>\u6295\u7a3f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30b7\u30a7\u30a2\u3055\u308c\u305f\u56de\u6570<\/td>\u30e6\u30fc\u30b6\u30fc\u306e\u5171\u611f\u30fb\u62e1\u6563\u610f\u6b32\u306e\u5f37\u3055\u3092\u6e2c\u5b9a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8208\u5473\u3092\u6301\u3061\u3001\u3069\u306e\u7a0b\u5ea6\u30a2\u30af\u30b7\u30e7\u30f3\u3078\u9032\u3093\u3067\u3044\u308b\u304b\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u95a2\u5fc3\u5ea6\u306e\u9ad8\u3044\u30c6\u30fc\u30de\u3092\u898b\u6975\u3081\u3001\u6b21\u306e\u65bd\u7b56\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\nhttps:\/\/cro-co.biz-samurai.com\/contents-marketing\/sns\/\n<\/div><\/figure>\n\n\n\n

\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u306e KPI<\/strong><\/h3>\n\n\n\n

\u30e6\u30fc\u30b6\u30fc\u304c\u5177\u4f53\u7684\u306a\u6bd4\u8f03\u3084\u60c5\u5831\u53ce\u96c6\u3092\u884c\u3046\u300c\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u300d\u3067\u306f\u3001\u95a2\u5fc3\u304c\u8cfc\u5165\u3084\u554f\u3044\u5408\u308f\u305b\u3068\u3044\u3063\u305f\u6210\u679c\u306b\u8fd1\u3065\u3044\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u884c\u52d5\u6307\u6a19\u3092\u91cd\u8996\u3057\u307e\u3059\u3002\u3053\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u6709\u52b9\u306aKPI\u3092\u3001\u4ee5\u4e0b\u306b\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n\n\n\n

\u6307\u6a19\u540d<\/strong><\/th>\u5185\u5bb9<\/strong><\/th>\u4e3b\u306a\u76ee\u7684<\/strong><\/th><\/tr><\/thead>
\u30b5\u30fc\u30d3\u30b9\u30da\u30fc\u30b8\u9077\u79fb\u6570<\/td>\u8a18\u4e8b\u306a\u3069\u304b\u3089\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u30da\u30fc\u30b8\u306b\u9077\u79fb\u3057\u305f\u56de\u6570<\/td>\u8cfc\u5165\u3084\u554f\u3044\u5408\u308f\u305b\u306b\u5411\u3051\u305f\u610f\u6b32\u306e\u5f37\u3055\u3092\u6e2c\u308b<\/td><\/tr>
\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570<\/td>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u306e\u8cc7\u6599\u304c\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u308c\u305f\u56de\u6570<\/td>\u60c5\u5831\u53ce\u96c6\u306e\u59ff\u52e2\u3084\u6e29\u5ea6\u611f\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u628a\u63e1\u3059\u308b<\/td><\/tr>
\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u6570<\/td>\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u53c2\u52a0\u8005\u6570<\/td>\u8208\u5473\u95a2\u5fc3\u304c\u884c\u52d5\u3078\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b<\/td><\/tr>
\u304a\u554f\u3044\u5408\u308f\u305b\u6570<\/td>\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u5177\u4f53\u7684\u306a\u8cea\u554f\u30fb\u76f8\u8ac7\u304c\u3042\u3063\u305f\u4ef6\u6570<\/td>\u691c\u8a0e\u304b\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u306e\u79fb\u884c\u3092\u898b\u6975\u3081\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u300c\u672c\u6c17\u5ea6\u300d\u3092\u5224\u65ad\u3059\u308b\u6750\u6599\u306b\u306a\u308a\u307e\u3059\u3002\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u306eKPI\u3092\u6b63\u78ba\u306b\u6349\u3048\u308b\u3053\u3068\u3067\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u5408\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u6210\u679c\u306b\u76f4\u7d50\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u95a2\u308f\u308b KPI<\/strong><\/h3>\n\n\n\n

\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u7d42\u7684\u306a\u884c\u52d5\u306b\u81f3\u308b\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30d5\u30a7\u30fc\u30ba\u300d\u3067\u306f\u3001\u6210\u679c\u3092\u76f4\u63a5\u7684\u306b\u793a\u3059\u6307\u6a19\u3092\u91cd\u8996\u3057\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u58f2\u4e0a\u3084\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u76f4\u7d50\u3059\u308b\u6570\u5024\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u306e\u52b9\u679c\u3092\u691c\u8a3c\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u4ee3\u8868\u7684\u306aKPI\u3092\u6574\u7406\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u6307\u6a19\u540d<\/strong><\/th>\u5185\u5bb9<\/strong><\/th>\u4e3b\u306a\u76ee\u7684<\/strong><\/th><\/tr><\/thead>
CV\u6570<\/td>\u8cc7\u6599\u8acb\u6c42\u30fb\u8cfc\u5165\u30fb\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u306e\u6210\u679c\u767a\u751f\u4ef6\u6570<\/td>\u30b3\u30f3\u30c6\u30f3\u30c4\u7d4c\u7531\u3067\u5f97\u3089\u308c\u305f\u6700\u7d42\u6210\u679c\u3092\u6e2c\u5b9a\u3059\u308b<\/td><\/tr>
CVR<\/td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u306b\u5bfe\u3059\u308bCV\u6570\u306e\u5272\u5408\uff09<\/td>\u6d41\u5165\u304b\u3089\u6210\u679c\u3078\u306e\u5909\u63db\u52b9\u7387\u3092\u78ba\u8a8d\u3059\u308b<\/td><\/tr>
LTV<\/td>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff081\u4eba\u306e\u9867\u5ba2\u304c\u751f\u307f\u51fa\u3059\u7d2f\u8a08\u58f2\u4e0a\uff09<\/td>\u9577\u671f\u7684\u306a\u53ce\u76ca\u6027\u306e\u8a55\u4fa1\u304a\u3088\u3073\u7d99\u7d9a\u652f\u63f4\u306e\u5224\u65ad\u6750\u6599<\/td><\/tr>
ROI<\/td>\u6295\u8cc7\u5bfe\u52b9\u679c\uff08\u304b\u3051\u305f\u30b3\u30b9\u30c8\u306b\u5bfe\u3059\u308b\u6210\u679c\u306e\u5272\u5408\uff09<\/td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u5168\u4f53\u306e\u63a1\u7b97\u6027\u3092\u6570\u5024\u3067\u628a\u63e1\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u3053\u308c\u3089\u306eKPI\u3092\u3082\u3068\u306b\u3001\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u9054\u6210\u5ea6\u3092\u8a55\u4fa1\u3057\u3001\u6b21\u56de\u65bd\u7b56\u3078\u306e\u6295\u8cc7\u5224\u65ad\u3084\u6539\u5584\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\nhttps:\/\/cro-co.biz-samurai.com\/contents-marketing\/conversion\/\n<\/div><\/figure>\n\n\n\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 KPI \u8a2d\u5b9a\u306e\u624b\u9806<\/strong><\/h2>\n\n\n
\n
\"\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/figure><\/div>\n\n\n

\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6700\u521d\u306b\u660e\u78ba\u306aKPI\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002KPI\u306e\u8a2d\u5b9a\u306b\u306f\u4e00\u5b9a\u306e\u624b\u9806\u304c\u3042\u308a\u3001\u305d\u306e\u6d41\u308c\u306b\u6cbf\u3063\u3066\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u7cbe\u5ea6\u306e\u9ad8\u3044\u6307\u6a19\u304c\u5c0e\u304d\u51fa\u305b\u307e\u3059\u3002<\/p>\n\n\n\n

\u5177\u4f53\u7684\u306a\u624b\u9806\u306e\u5185\u5bb9\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><\/h3>\n\n\n\n

KPI\u3092\u8a2d\u8a08\u3059\u308b\u524d\u306b\u3001\u6700\u7d42\u76ee\u6a19\u3067\u3042\u308bKGI\uff08Key Goal Indicator\uff09\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002KGI\u306f\u8ab0\u304c\u898b\u3066\u3082\u660e\u78ba\u306a\u6570\u5024\u3067\u5b9a\u7fa9\u3057\u3001\u9054\u6210\u3059\u3079\u304d\u300c\u30b4\u30fc\u30eb\u300d\u3092\u5177\u4f53\u7684\u306b\u793a\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u8868\u306f\u3001\u696d\u7a2e\u3054\u3068\u306eKGI\u306e\u4f8b\u3067\u3059\u3002<\/p>\n\n\n\n

\u696d\u7a2e\u30fb\u76ee\u7684<\/strong><\/th>\u8a2d\u5b9a\u4f8b\uff08KGI\uff09<\/strong><\/th>\u89e3\u8aac<\/strong><\/th><\/tr><\/thead>
BtoB\u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8<\/td>\u6708\u9593\u554f\u3044\u5408\u308f\u305b\u657030\u4ef6\u7372\u5f97<\/td>\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u306a\u3069\u306e\u6210\u679c\u6570\u3092\u57fa\u6e96\u3068\u3059\u308b<\/td><\/tr>
EC\u30b5\u30a4\u30c8<\/td>\u6708\u9593\u58f2\u4e0a100\u4e07\u5186\u9054\u6210<\/td>\u8cfc\u8cb7CV\u3092\u30b4\u30fc\u30eb\u306b\u8a2d\u5b9a\u3059\u308b<\/td><\/tr>
SaaS\/IT\u30b5\u30fc\u30d3\u30b9<\/td>\u6708\u9593\u8cc7\u6599DL200\u4ef6<\/td>\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u76ee\u7684\u3068\u3057\u305f\u6570\u5024\u76ee\u6a19<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u76ee\u7684\u3092\u6570\u5024\u3067\u793a\u3059\u3053\u3068\u3067\u3001KPI\u306e\u6574\u5408\u6027\u3084\u9032\u6357\u78ba\u8a8d\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u76ee\u7684\u9054\u6210\u306e\u305f\u3081\u306e\u6307\u6a19\u3092\u7cbe\u67fb\u3059\u308b<\/strong><\/h3>\n\n\n\n

KGI\u306b\u5411\u3051\u3066\u5fc5\u8981\u306a\u8981\u7d20\uff08KSF\uff09\u3092\u6d17\u3044\u51fa\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066KPI\u5019\u88dc\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u8ef8\u306e\u901a\u3063\u305f\u8a2d\u8a08\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u4e0b\u8868\u306f\u305d\u306e\u95a2\u4fc2\u3092\u6574\u7406\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

KGI<\/strong><\/th>KSF\uff08\u9054\u6210\u306b\u5fc5\u8981\u306a\u8981\u7d20\uff09<\/strong><\/th>\u5bfe\u5fdc\u3059\u308bKPI\u306e\u4f8b<\/strong><\/th><\/tr><\/thead>
\u8cc7\u6599DL\u6570\u3092\u6708200\u4ef6\u306b\u3059\u308b<\/td>\u8a8d\u77e5\u62e1\u5927\uff0f\u5c0e\u7dda\u6700\u9069\u5316<\/td>\u6708\u9593\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u8a18\u4e8b\u672c\u6570\u3001CTR\u306a\u3069<\/td><\/tr>
\u554f\u3044\u5408\u308f\u305b\u6570\u3092\u670850\u4ef6\u306b\u3059\u308b<\/td>CVR\u6539\u5584\uff0fCTA\u306e\u5f37\u5316<\/td>\u9077\u79fb\u7387\u3001LP\u5230\u9054\u7387\u3001\u30d5\u30a9\u30fc\u30e0\u96e2\u8131\u7387\u306a\u3069<\/td><\/tr>
\u58f2\u4e0a100\u4e07\u5186\u3092\u9054\u6210\u3059\u308b<\/td>\u8cfc\u8cb7\u610f\u6b32\u306e\u80b2\u6210\uff0f\u30ea\u30fc\u30c9\u7372\u5f97<\/td>LTV\u3001DL\u6570\u3001CVR\u306a\u3069<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

KSF\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u610f\u5473\u306e\u3042\u308bKPI\u3092\u7121\u99c4\u306a\u304f\u9078\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u30e6\u30fc\u30b6\u30fc\u306e\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306bKPI\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><\/h3>\n\n\n\n

\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30d5\u30a7\u30fc\u30ba\u306b\u5fdc\u3058\u3066KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u6bb5\u968e\u306b\u8ab2\u984c\u304c\u3042\u308b\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u4ee3\u8868\u7684\u306a\u30d5\u30a7\u30fc\u30ba\u3068\u5bfe\u5fdcKPI\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u30d5\u30a7\u30fc\u30ba<\/strong><\/th>\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u76ee\u7684<\/strong><\/th>\u4ee3\u8868\u7684\u306aKPI<\/strong><\/th><\/tr><\/thead>
\u8a8d\u77e5<\/td>\u5b58\u5728\u3092\u77e5\u3063\u3066\u3082\u3089\u3046<\/td>PV\u6570\u3001UU\u6570\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3<\/td><\/tr>
\u8208\u5473\u30fb\u95a2\u5fc3<\/td>\u95a2\u5fc3\u3092\u6301\u3061\u3001\u7406\u89e3\u3092\u6df1\u3081\u308b<\/td>\u6ede\u5728\u6642\u9593\u3001\u56de\u904a\u7387\u3001\u958b\u5c01\u7387\u3001SNS\u30b7\u30a7\u30a2\u6570<\/td><\/tr>
\u691c\u8a0e<\/td>\u6bd4\u8f03\u30fb\u691c\u8a0e\u3057\u3066\u7d5e\u308a\u8fbc\u3080<\/td>\u30b5\u30fc\u30d3\u30b9\u30da\u30fc\u30b8\u9077\u79fb\u6570\u3001DL\u6570\u3001\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u6570<\/td><\/tr>
\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/td>\u6700\u7d42\u7684\u306a\u884c\u52d5\u3092\u8d77\u3053\u3059\uff08CV\uff09<\/td>CV\u6570\u3001CVR\u3001LTV\u3001ROI<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u3053\u306e\u3088\u3046\u306b\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306bKPI\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u5fc3\u7406\u3068\u65bd\u7b56\u306e\u6574\u5408\u6027\u304c\u53d6\u308c\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306e\u7279\u5b9a\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 KPI \u3092\u904b\u7528\u3059\u308b\u30dd\u30a4\u30f3\u30c8<\/strong><\/h2>\n\n\n
\n
\"\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/figure><\/div>\n\n\n

KPI\u306f\u8a2d\u5b9a\u3057\u305f\u3060\u3051\u3067\u306f\u610f\u5473\u304c\u306a\u304f\u3001\u904b\u7528\u306b\u3088\u3063\u3066\u521d\u3081\u3066\u4fa1\u5024\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u5b9a\u671f\u7684\u306a\u9032\u6357\u78ba\u8a8d\u3068\u6539\u5584\u3001\u30c1\u30fc\u30e0\u5185\u3067\u306e\u5171\u6709\u3001\u305d\u3057\u3066\u5fc5\u8981\u306b\u5fdc\u3058\u305f\u898b\u76f4\u3057\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u7cbe\u5ea6\u3068\u6210\u679c\u306f\u5927\u304d\u304f\u5411\u4e0a\u3057\u307e\u3059\u3002\u672c\u7ae0\u3067\u306f\u3001KPI\u3092\u904b\u7528\u3059\u308b\u3046\u3048\u3067\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u30444\u3064\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\nhttps:\/\/cro-co.biz-samurai.com\/contents-marketing\/challenges\/\n<\/div><\/figure>\n\n\n\n

\u5b9a\u671f\u7684\u306a KPI \u8a08\u6e2c\u3068\u6539\u5584\u30b5\u30a4\u30af\u30eb\u306e\u69cb\u7bc9<\/strong><\/h3>\n\n\n\n
\"\u5b9a\u671f\u7684\u306a<\/figure>\n\n\n\n

KPI\u306e\u8a08\u6e2c\u306f\u3001\u4e00\u5ea6\u8a2d\u5b9a\u3057\u305f\u3089\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306b\u6570\u5024\u3092\u8ffd\u3044\u3001\u6539\u5584\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u6708\u6b21\u3067\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3084CVR\u306a\u3069\u306e\u9054\u6210\u72b6\u6cc1\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u73fe\u72b6\u306e\u65bd\u7b56\u304c\u52b9\u679c\u7684\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u9032\u6357\u306e\u53ef\u8996\u5316\u306f\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u4e0a\u3067\u306e\u8d77\u70b9\u306b\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

\u307e\u305f\u3001\u6539\u5584\u3059\u3079\u304d\u6307\u6a19\u304c\u660e\u78ba\u306b\u306a\u308c\u3070\u3001\u6b21\u306e\u6253\u3061\u624b\u3082\u5177\u4f53\u5316\u3057\u307e\u3059\u3002\u6d41\u5165\u304c\u5c11\u306a\u3044\u5834\u5408\u306fSEO\u306e\u5f37\u5316\u3001CVR\u304c\u4f4e\u3044\u306a\u3089LP\u3084\u5c0e\u7dda\u306e\u6539\u5584\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u8a08\u6e2c\u7d50\u679c\u3092\u3082\u3068\u306b\u6226\u7565\u3092\u898b\u76f4\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

KPI \u306b\u57fa\u3065\u3044\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6539\u5584\u306e\u5b9f\u8df5<\/strong><\/h3>\n\n\n\n
\"KPI<\/figure>\n\n\n\n

KPI\u3092\u904b\u7528\u3059\u308b\u6700\u5927\u306e\u76ee\u7684\u306f\u3001\u6570\u5024\u304b\u3089\u65bd\u7b56\u306e\u6539\u5584\u70b9\u3092\u8aad\u307f\u89e3\u304f\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001CTR\u304c\u4f4e\u3051\u308c\u3070\u30bf\u30a4\u30c8\u30eb\u3084\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u898b\u76f4\u3057\u3001\u6ede\u5728\u6642\u9593\u304c\u77ed\u3044\u5834\u5408\u306f\u8a18\u4e8b\u69cb\u6210\u3084\u5192\u982d\u6587\u306e\u5de5\u592b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n

\u5358\u306a\u308b\u96c6\u8a08\u306b\u3068\u3069\u307e\u3089\u305a\u3001KPI\u3054\u3068\u306b\u300c\u306a\u305c\u305d\u306e\u6570\u5b57\u306a\u306e\u304b\u300d\u300c\u3069\u3046\u3059\u308c\u3070\u6539\u5584\u3067\u304d\u308b\u304b\u300d\u3092\u8003\u5bdf\u3059\u308b\u59ff\u52e2\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/strong>\u307e\u305f\u3001\u8907\u6570\u306eKPI\u3092\u639b\u3051\u5408\u308f\u305b\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u793a\u5506\u304c\u5f97\u3089\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u6570\u5024\u306e\u5909\u5316\u306b\u4e00\u559c\u4e00\u6182\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u65bd\u7b56\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306e\u4eee\u8aac\u7acb\u3066\u3068\u691c\u8a3c\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n

\u30c1\u30fc\u30e0\u5185\u3067\u306e KPI \u5171\u6709\u3068\u76ee\u6a19\u7ba1\u7406<\/strong><\/h3>\n\n\n\n
\"\u30c1\u30fc\u30e0\u5185\u3067\u306e<\/figure>\n\n\n\n

KPI\u306e\u9054\u6210\u306f\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u53d6\u308a\u7d44\u3080\u3079\u304d\u76ee\u6a19\u3067\u3042\u308b\u305f\u3081\u3001\u60c5\u5831\u306e\u5171\u6709\u3068\u5f79\u5272\u5206\u62c5\u304c\u91cd\u8981\u3067\u3059\u3002\u5b9a\u4f8b\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3084\u30ec\u30dd\u30fc\u30c8\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u9032\u6357\u3084\u8ab2\u984c\u3092\u30e1\u30f3\u30d0\u30fc\u5168\u54e1\u3068\u5171\u6709\u3057\u3001\u5171\u901a\u8a8d\u8b58\u3092\u6301\u3064\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001KPI\u306f\u90e8\u7f72\u3084\u500b\u4eba\u3054\u3068\u306b\u5206\u89e3\u3057\u3066\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5b9f\u884c\u53ef\u80fd\u306a\u5f62\u306b\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30e9\u30a4\u30bf\u30fc\u306f\u8a18\u4e8b\u306eCTR\u3001\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306f\u9077\u79fb\u7387\u3084CVR\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u62c5\u5f53\u9818\u57df\u306b\u5408\u3063\u305f\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304f\u3068\u3001\u8cac\u4efb\u611f\u3084\u6539\u5584\u610f\u8b58\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

\u72b6\u6cc1\u306b\u5fdc\u3058\u305f KPI \u306e\u898b\u76f4\u3057\u3068\u8abf\u6574<\/strong><\/h3>\n\n\n\n
\"\u72b6\u6cc1\u306b\u5fdc\u3058\u305f<\/figure>\n\n\n\n

\u74b0\u5883\u306e\u5909\u5316\u3084\u65bd\u7b56\u306e\u65b9\u5411\u8ee2\u63db\u306b\u5408\u308f\u305b\u3066\u3001KPI\u3082\u67d4\u8edf\u306b\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u65b0\u305f\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u59cb\u3057\u305f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u5909\u5316\u3057\u305f\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u4e3b\u8ef8\u304c\u52d5\u753b\u306b\u30b7\u30d5\u30c8\u3057\u305f\u306a\u3069\u306e\u5909\u5316\u304c\u3042\u308c\u3070\u3001\u65e2\u5b58\u306eKPI\u3067\u306f\u9069\u5207\u306a\u52b9\u679c\u6e2c\u5b9a\u304c\u3067\u304d\u306a\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

\u898b\u76f4\u3057\u306e\u969b\u306b\u306f\u3001KGI\u3068\u306e\u6574\u5408\u6027\u3092\u5931\u308f\u306a\u3044\u3088\u3046\u6ce8\u610f\u3057\u3001\u5909\u66f4\u70b9\u306f\u5fc5\u305a\u95a2\u4fc2\u8005\u3068\u5171\u6709\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/strong>KPI\u306f\u76ee\u7684\u9054\u6210\u306e\u305f\u3081\u306e\u624b\u6bb5\u3067\u3042\u308a\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u6700\u9069\u5316\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 KPI \u306e\u8a08\u6e2c\u306b\u4f7f\u3048\u308b\u30c4\u30fc\u30eb<\/strong><\/h2>\n\n\n
\n
\"\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/figure><\/div>\n\n\n

KPI\u3092\u8a2d\u5b9a\u3057\u305f\u3089\u3001\u6b21\u306b\u91cd\u8981\u306b\u306a\u308b\u306e\u304c\u300c\u6b63\u78ba\u306a\u8a08\u6e2c\u300d\u3067\u3059\u3002\u5b9a\u91cf\u7684\u306a\u5206\u6790\u304c\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u6539\u5584\u7b56\u3082\u9069\u5207\u306b\u8b1b\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u6d3b\u7528\u3057\u305f\u3044\u306e\u304c\u3001\u7121\u6599\u304b\u3089\u4f7f\u3048\u308b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3084\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n

\u4ee3\u8868\u7684\u306a3\u3064\u306e\u7121\u6599\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u8a08\u6e2c\u53ef\u80fd\u306a\u6307\u6a19\u3084\u7279\u5fb4\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

Google Analytics<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Google Analytics\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u72b6\u6cc1\u3092\u591a\u89d2\u7684\u306b\u5206\u6790\u3067\u304d\u308b\u7121\u6599\u306e\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3001PV\u6570\u3001\u76f4\u5e30\u7387\u3001\u5e73\u5747\u6ede\u5728\u6642\u9593\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u3001KPI\u3068\u3057\u3066\u91cd\u8981\u306a\u591a\u304f\u306e\u6307\u6a19\u3092\u7db2\u7f85\u7684\u306b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u7279\u306bGA4\u3067\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u30d9\u30fc\u30b9\u3067\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u6349\u3048\u308b\u8a2d\u8a08\u306b\u306a\u3063\u3066\u304a\u308a\u3001KPI\u3054\u3068\u306b\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u67d4\u8edf\u306a\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/strong>\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3084\u6d41\u5165\u7d4c\u8def\u306a\u3069\u3082\u5206\u6790\u3067\u304d\u308b\u305f\u3081\u3001\u300c\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3001\u8ab0\u306b\u3069\u306e\u7d4c\u8def\u3067\u5c4a\u3044\u305f\u306e\u304b\u300d\u3068\u3044\u3063\u305f\u6d41\u308c\u3092\u628a\u63e1\u3057\u305f\u3044\u969b\u306b\u3082\u91cd\u5b9d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

Google Search Console<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Google Search Console\u306f\u3001Google\u691c\u7d22\u306b\u304a\u3051\u308b\u8868\u793a\u72b6\u6cc1\u3092\u5206\u6790\u3067\u304d\u308b\u7121\u6599\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30af\u30ea\u30c3\u30af\u6570\u3001\u8868\u793a\u56de\u6570\u3001CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3001\u691c\u7d22\u9806\u4f4d\u3068\u3044\u3063\u305fSEO\u65bd\u7b56\u306b\u76f4\u7d50\u3059\u308bKPI\u306e\u628a\u63e1\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

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Microsoft Clarity<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Microsoft Clarity\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u8996\u899a\u7684\u306b\u5206\u6790\u3067\u304d\u308b\u7121\u6599\u306e\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30fb\u30bb\u30c3\u30b7\u30e7\u30f3\u9332\u753b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30da\u30fc\u30b8\u5185\u306e\u30af\u30ea\u30c3\u30af\u7b87\u6240\u3001\u30b9\u30af\u30ed\u30fc\u30eb\u306e\u6df1\u3055\u3001\u96e2\u8131\u50be\u5411\u3068\u3044\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u53ef\u8996\u5316\u3057\u3001\u56de\u904a\u7387\u3084\u76f4\u5e30\u7387\u306e\u6539\u5584\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n

Google Analytics\u3067\u306f\u6570\u5024\u3068\u3057\u3066\u73fe\u308c\u306b\u304f\u3044\u300c\u306a\u305c\u305d\u306e\u884c\u52d5\u304c\u8d77\u304d\u305f\u306e\u304b\u300d\u3092\u8996\u899a\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/strong>\u30d5\u30a9\u30fc\u30e0\u96e2\u8131\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u3001\u6ce8\u76ee\u3055\u308c\u3066\u3044\u306a\u3044\u8981\u7d20\u306e\u7279\u5b9a\u306a\u3069\u3001UX\u306e\u6539\u5584\u306b\u3082\u6709\u52b9\u3067\u3059\u3002\u7279\u5225\u306a\u8a2d\u5b9a\u3092\u305b\u305a\u306b\u7c21\u5358\u306b\u5c0e\u5165\u3067\u304d\u308b\u70b9\u3082\u5229\u4fbf\u6027\u306e\u9ad8\u3055\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\nhttps:\/\/cro-co.biz-samurai.com\/contents-marketing\/outsourcing\/\n<\/div><\/figure>\n\n\n\n

\u307e\u3068\u3081<\/strong><\/h2>\n\n\n\n

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